Pay Per Click (PPC) is a model for search-related advertising. With pay per click campaigns, you create your ad creative, select a budget or Cost Per Click (CPC) and then specify the searches for which you would like that ad to appear. Your ad is then displayed each time someone enters those search terms into a search engine that uses the results of the pay per click engine you created the ads on.
Pay per click advertising can be a very rewarding marketing tool but it involves a great deal of research and it can be difficult to achieve a good ROI. ClickThrough offer a Pay Per Click service to help you get the best out of your paid search spend.
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