Phone call tracking add-on for Google Analytics

We are very pleased today to announce the launch of our add-on for phone call tracking with Google Analytics.

This add-on allows you to track phone call conversions from any source – banners, affiliates, forums, as well as PPC and organic searches. The importance of demonstrating ROI to internet marketing clients can never be under-estimated, particularly during economic rough patches, and this analytics add-on does precisely that.

We have been offering phone call tracking as a free service to clients for some years, but this latest version of the tool adds deeper functionality to enhance the service.