London-based Mexican restaurant group, Poncho 8, has launched an innovative social media marketing campaign, according to an article published by The Drum.
Poncho 8 are asking users on both Twitter and Facebook to suggest scenes taken from classic films in which a burrito could be added to play a key role.
The campaign is being promoted through Poncho 8's pages on Twitter (@PonchoNo8) and Facebook; the best suggestions will be incorporated into posters that will appear in Poncho 8's restaurants - with 'Raiders of the Lost Burrito' one of the most popular suggestions.
One suggestion will be picked each month, with the winner receiving a free meal for both them and a friend.
Users can make their suggestions to @PonchoNo8 with the hashtag #PonchoFilmHijack included in the tweet.
Co-owner of Poncho 8, Nick Troen, said: "The Poncho brand is all about playfulness and being in touch with modern developments so carrying out a campaign using social media platforms seemed like an obvious route for us.
"We want our fans to be able to feel a real connection with what would traditionally be a gourmet burrito outlet and be able to put our followers' ideas into action, not only with respect to our food, but also the visual aspects of the interior," he added.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
