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Pay Per Click (PPC) Management Services

ClickThrough is a specialist PPC management advertising agency. We manage over 5 million pounds of company pay per click spending across Google, Yahoo, MSN, Miva & Mirago – we know what works and what doesn’t!

Our Google Adwords Qualified experts are not techies, but trained marketing professionals who understand that the success of PPC campaigns is about more than writing ad copy, bid management & keywords selection – but about website conversion strategy, usability, quality scores and conversion tracking systems.

Our PPC management service involves our proven 10 stage process, which includes Campaign Planning, Keywords Selection, Pay Per Click Advert Writing, PPC Bid Management, Conversion/ROI Tracking, Conversion Optimisation and Ongoing PPC Management. Our state-of-the-art PPC bid management technology saves up to 40% on PPC bids – meaning the cost of outsourcing your PPC advertising is always less than the savings we make.

Google Adwords Management

All our PPC campaign managers are Google Adwords Professionals with close relationships with Google’s own PPC support team which ensures inside knowledge on the latest techniques and landing page systems that work.

Yahoo, MSN, Miva, Mirago

We are partners with all PPC search engines including Yahoo, MSN, Miva & Mirago. Each engine requires a different management process – we ensure that your campaign achieves the maximum visibility possible.

Benefits of PPC Advertising

Pay per click advertising offers an excellent alternative to achieving natural free listings on search engines using search engine optimisation (SEO). It gives immediate positions on PPC engines and you can decide your daily PPC advertising budget.

PPC advertising is sometimes used as a short term marketing solution before implementing a search engine optimisation (SEO) campaign.

Frequently Asked Questions

Typical questions that get asked about our PPC marketing services are:

What is Pay Per Click Marketing?

Pay per click (PPC) advertising is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from a PPC advert you’ve placed in a search engine’s results.

Which are the main PPC advertising engines?

The main PPC search engines are: Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter, Miva, Mirago and WebFinder.

Why outsource my PPC marketing campaigns?

There are 5 reasons why our clients outsource to us;

We save up to 40% on PPC prices using our bid management technology
They are generating traffic but no sufficient sales leads or conversions
Lack of time to properly implement/manage own PPC campaigns
Poor click-through rates (CTR) or lack of impressions/clicks
The costs of outsourcing PPC advertising is less than the savings we make

How much does your PPC advertising service cost?

How much you budget for your pay per click costs is up to you! We offer two levels of management service – Platinum (£650 p/m) & Gold (£350 p/m) depending on your budget and complexity of service you require. If you spending on click costs is over 5k per month there will be an additional service fee based on a percentage of monthly spending.

In all cases our management fees are less than the savings and performance improvements we make from using best practices and state-of-the-art PPC bid management technology.