AdWords Training and Mentoring

Since 2004 ClickThrough Marketing has managed B2B and B2C paid search accounts, working to Google AdWords best practices. Our team of Google-qualified PPC specialists offer years of experience in the field, and continue to keep up-to-date with the latest trends and techniques via Google training courses, our own Digital Academy and regular in-house knowledge shares.

Our training & mentoring services give you the opportunity to learn from our experience of creating, evolving and managing successful PPC campaigns.

We offer two Google AdWords training courses, depending on your level of expertise, so whether you are just starting out or are more advanced in your own paid search experience, we have a training or mentoring package for you.

All AdWords training programmes can be conducted either at our offices in Lichfield or at your own offices.

Introduction to AdWords Search, Remarketing and Display

Whether you are managing your own Google AdWords account or have an agency on board, this training course will help you feel more confident with your AdWords campaign and strategy.

Delivered by our team of paid search experts, this introductory course will bring you up to date with current paid search trends and help you structure your AdWords account to maximise on performance.

You will learn about:

  • Keyword research
  • Match types and negatives
  • The importance and impact of Quality Score
  • Choosing landing pages for your ads and keywords
  • Campaign settings
  • Creating attention-grabbing ad creatives
  • Account optimisation and bid management
  • Google Remarketing and Display
  • Setting targets and tracking goals
  • And much more

Advanced Management of AdWords Search, Remarketing and Display

Following on from the Introduction course, this Advanced Management training course will present a more strategic approach to AdWords account management, helping you develop advanced techniques for managing, analysing and reporting on your Google AdWords campaigns.

You will learn about:

  • Managing your campaigns to targets
  • Using data effectively
  • Using Google Analytics to influence your AdWords strategy
  • AdWords bidding strategies
  • Using AdWords Editor
  • Developing a mobile, desktop and tablet strategy
  • YouTube advertising
  • Advanced Google Display Network and remarketing strategy
  • Google Shopping feed management
  • And much more

Tailored Training Services and Mentoring

In addition to the above two AdWords training courses we can also offer bespoke training services to meet your paid search needs and tactics. Alternatively, our monthly Paid Search Assist and Mentor packages will provide you with access to expertise from our paid search specialists, who can guide you through their top tips on implementing and optimising a paid search campaign.

Want to Find Out More?

Download our FREE white paper – The Best Practice Guide to AdWords Audit.

Contact us via email or call us on 0808 088 7486

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