Google Shopping has come a long way since its inception as Froogle in 2002. Originally a price comparison service, today it has become one of, if not the, largest e-commerce platforms in the world.
A major shift in direction in 2012, which turned Google Shopping into a paid model, saw Google Shopping expand exponentially. Today, Google Shopping is a vital resource for online merchants and those operating an e-commerce website.
ClickThrough Marketing has followed the evolution of Google Shopping closely over the years. Today, we recommend our e-commerce paid search clients invest at least 60% of their budget into Google Shopping, as it is a key driver of both online retail and in-store sales. We can help you to do just that.
Google Shopping Management
In the competitive e-commerce market place, the fight for visibility has never been more important.
ClickThrough’s team of e-commerce specialists has extensive expertise managing Google Shopping campaigns, from small retailers to large-scale accounts detailing thousands of products.
Working to best practice principals, we will ensure the right products are showing and make recommendations on feed titles, description and feed attribute usage. Combine this with an effective AdWords structure to ensure efficient budget allocation and product bid optimisation, and your Google Shopping management will deliver increased ROI and improved e-commerce sales.
Using Google Shopping to Drive In-Store
We understand the important of Google Shopping as a research tool to drive in-store sales. The evolution of mobile means that shoppers are checking out products while on the go. An optimised product listing ad (PLA) and local inventory ads can drive footfall and sales, as clients research price and availability before entering the store. Our e-commerce experts can optimise your shopping ads campaign to maximise on conversions in store.
The benefits of feed management to optimise your Google Shopping account are many. Feed management includes:
- Automatic data extraction and manipulation
- Stock control
- Price management
- Links to PLAs (for driving in-store sales)
- Industry and competitor analysis
- Real-time data tracking
Working together, we review your feed on engagement and make recommendations on feed titles, description and feed attribute usage. We can advise on how to push local stock and stores, implement vouchers codes and deliver more impactful product information. This will improve the customer experience. For the retailer, feed management enables you to manage stock more effectively leading to cost savings, as well as providing a clearer view of both online and store demand to drive sales opportunities.
An optimised feed will deliver increased conversions, more impressions, a drop in cost per click (CPC) and revenue growth. As your feed management partner we can make changes quicker and produce the feed for you.
FeedSpark is ClickThrough’s recommended platform for feed management.
Want to Find Out More?
Contact us via email or call us on 0808 088 7486