Paid Social

Social Media Advertising

Social media advertising is one of the fastest growing forms of online advertising. The major benefit of using paid social media is that you can target your online advertising message to users’ demographics and personality – directing your digital marketing message to your core target market.

Advertising on social media is great for B2C and lead generation campaigns. It talks directly to your customer and, when complemented with a strong content marketing and social media strategy, drives brand awareness and engagement.

Our paid social experts can help you to set up, maintain and monitor your social media advertising strategy, using best practice techniques to reach your users on a more personal level.

Facebook Advertising

Facebook is the third most visited website in the world, after Google and YouTube. Facebook advertising grew by 680% between 2010 and 2015, and that phenomenal growth looks set to continue, as more brands choose Facebook as part of their digital marketing strategy.

Our team of social media advertising experts can help you target your Facebook advertising based on location, age and interests. Our services include Facebook Ads Setup & Implementation, and Facebook Ads Managed Service.

We will advise on how to combine your Facebook advertising strategy with relevant and engaging content on your own Facebook page, to further drive brand recognition and customer engagement.

Our senior implementation strategists will explain and advise on the various types of Facebook advertisements, including:

  • Facebook ads
  • Page Like ads
  • Page Post Engagement ads
  • Image ads
  • Video ads and Multi product ads

We will assist with landing page optimisation, budget allocation and monitoring, and will set up Google Analytics tracking to provide you with real time results on all your campaigns.

LinkedIn Advertising

LinkedIn is the world’s largest professional network, with more than 400 million members worldwide.

Advertising on LinkedIn provides an opportunity to target industry leaders, thought leaders and next generation leaders.

Our paid search specialists can help you tailor your digital marketing campaign to ensure your brand gets in front of the world’s largest audience of active, influential professionals.

Our services include:

  • LinkedIn Ads Setup & Implementation
  • LinkedIn Ads Managed Service

We will evaluate your content for sponsored updates and determine the best landing pages to target from your website. We will craft tailored ad messages for LinkedIn Ads, Direct Sponsored Content and Sponsored Updates, and then help you determine budget allocation.

Under our LinkedIn Ads Managed Service our team of PPC experts will deliver regular image, text ad, sponsored updates and direct sponsored content updates to maximise on click-through rate and visibility. We will continually refine your target audience in line with performance, and provide monthly reporting through the Google Analytics and LinkedIn interfaces.

Twitter Promoted Accounts & Tweets

With nearly 320 million active monthly users and 500 million tweets posted per day, Twitter is one of the world’s leading social media networks and should form part of your social media advertising strategy. It is an important tool for distributing content, providing support to existing customers and reaching out to new leads.

Our team of paid search experts can guide you through the two tactics for advertising on Twitter:

Promoted Accounts enable you to build your number of followers by targeting users with particular interests
Promoted Tweets use search results to target your messages to users searching with particular keywords

Our paid social specialists will:

  • Define your audiences and @handle targets to grow followers
  • Create tailored messages for your Twitter Ads
  • Manage budget allocation and monitoring
  • Set up Google Analytics tracking and reporting
  • Maximise engagement by removing poor performing @handles
  • Refresh your Promoted Accounts and Promoted Tweets regularly to maximise on click-through rate
  • Reduce cost per follower/cost per engagement through bid optimisation

For further online advertising ideas see our Paid Search Management, Google Shopping, Remarketing and Display Advertising pages, or contact us direct on 0808 088 7486

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