PPC Management

Boost your sales with PPC management from trusted paid search experts.

We don’t just provide PPC management: we deliver results. From international retailers to local services, our PPC management services are based on best practice principles, years of experience and qualified knowledge. We continually tweak, test and optimise to ensure you always get the most for your money.

PPC management – what you need to know:

  • We’ve got 12 Analytics-qualified experts and nine Google ads specialists
  • We’ve got seven Bing-qualified PPC experts
  • We’re a Kenshoo Enterprise Pro Agency
  • We’re a Google certified partner
  • We’ve managed budgets from £1,000 to £10,000,000
  • Proven track record of success
  • All activity tracked to measurable return on investment

PPC management is time-consuming, and can be confusing and costly. Unless you’ve got a PPC expert constantly checking your Google ads and Bing/Yahoo! campaigns, it can be difficult to get reasonable returns on your investment.

All PPC management services from ClickThrough are built around this vital consideration: online advertising isn’t worth it unless it makes your business money.

We tie our activity to key performance indicators (KPIs) and all our optimisation work is focussed on the return on your advertising investment (ROAS). That means we aim to ensure your paid search traffic converts into sales.

Through meticulous keyword research, years of experience and on-going optimisation work, we regularly deliver huge rises in sales, ROI and leads. At the same time, we help lower and control click costs so your budget works harder.

Truly extraordinary.

Martin Barber, Halfords Autocentres

Our PPC management team contains industry experts with a wealth of paid search experience – from handling multi-million pound affiliate campaigns, to delivering webinars on best practice techniques. We’re a Kenshoo Enterprise Pro Agency, and all our PPC staff are Google AdWords qualified. We also have 12 Google Analytics specialists, and seven of our PPC team are Bing qualified, too.

We use the latest bid management software to ensure our clients get a competitive edge, and we’ve created Europe’s first free AdWords reporting tool, BidCops, which highlights problems with PPC accounts in less than a minute.

Do better in Bing advertising, master Yahoo! marketing and give your Google ads some zing with PPC management from ClickThrough.

From Google ads to Bing Shopping, banners to remarketing, PPC offers great ways to find new customers and grow your business.

Our PPC management services keep your targets at heart: ensuring all we do helps you to flourish in the competitive online marketplace.

PPC Management services from ClickThrough:

  • Google AdWords setup
  • Bing/Yahoo! setup
  • YouTube display setup
  • Google Display Network setup
  • Banner creation
  • Ad text creation
  • Keyword research
  • Seedlist creation
  • Landing page creation
  • Conversion enhancement
  • Negative keywords
  • Google Click-to-Call setup
  • Ad rotation
  • Site link creation
  • Kenshoo bid management software
  • PPC strategy plan
  • PPC KPI dashboard
  • Phone call tracking
  • BidCops PPC audits
  • Review and reporting
  • AdWords management
  • Downtime alerts
  • Dedicated PPC account manager
  • Senior account director
  • Weekly and monthly updates
  • Quarterly review
  • Google remarketing management
  • Facebook PPC management
  • LinkedIn PPC management
  • YouTube management
  • Strategic support


Account implementation is the first step in creating a successful PPC campaign. We’ve set up accounts for businesses across a wide range of sectors, drawing from best practice and our own extensive implementation experience.

We start by establishing your business’ position, your goals and your objectives, then build an account geared towards achieving great results, and improving the volume and quality of conversions.

Our implementation approach is built on an analysis of past activity, and a focus on achieving what you want to now – whilst allowing the account to change and expand as your business does.

Every aspect of our AdWords management services are geared towards maximising performance and ROAS.

PPC account optimisation

Good PPC management is an ongoing discipline. You can’t simply press the button and let it run.

Our PPC marketing specialists track your accounts at all hours of the day to ensure it’s always operating at maximum efficiency. And we consider a number of performance metrics and factors relevant to each account, to make informed decisions about account changes to improve your visibility and ROI.

Bid management

We use Kenshoo – an award-winning bid management tool – to make sure you’re only spending money where it matters. Kenshoo offers more visibility into which keywords are contributing to sales, uses advanced techniques to save on click costs and improve costs per action, and lets us make quick changes across multiple search engines. You’ll also get access to the Kenshoo reporting dashboard, which displays customised data based around the metrics that matter to your business.

Landing page optimisation

Are your landing pages confusing and cluttered? We’ll give them a spring clean, building them around key calls to action to ensure that, when a visitor lands, they do what you want them to, and convert into a sale. We tie this to creative, relevant and informative ad copy that encourages clicks and improves your quality score, which in turns lowers your click costs.


You can control how your money’s being spent by targeting the searchers that see your pay per click advertising. Want to target local search queries to encourage people to visit their nearest branch? Need your ads to shut up shop when you do? Want to encourage clicks during particularly busy periods?

We use our PPC targeting expertise to ensure you’re reaching the right people, and that every click counts. With audience research and a solid understanding of your business and your industry, we make sure your ads are appearing in the right search results and on the right websites.

Communication, trust and results

We always communicate openly and honestly, giving you all the access you need to your data. We believe our commitment to our clients and their goals helps set us apart from any other UK PPC agency.

ClickThrough continually strives to innovate, improve and go above and beyond to ensure we hit your targets. In most cases, we far exceed them.

We’ll also send you detailed reports with all the crucial information related to your account – so you’ll always how your budget’s being put to work.

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.