Make sure your brand stays front of mind even after users have left your website, with a powerful remarketing strategy. Keep reminding them of your offers and USPs so when they are ready to convert they return to you and not the competition.
Google remarketing enables you to serve PPC ads to users that have previously visited your website. It is one of the most powerful internet advertising techniques, enabling you to get customised product selections, offers or calls to action in front of potential leads even while they search for other sites.
- Remarketing can boost click-through rates and conversion rates
- The majority of retail site visitors do not buy during their first visit – you need to coax them to return
- Remarketed consumers generally spend more, as they have higher brand or product recognition
Google Remarketing Services
Our paid search specialists are experts in the finer details of remarketing. They know what it takes to encourage visitors to return to your site and convert. Working to Google remarketing best practice principals, and pulling on our years of experience and qualified knowledge, we will work with you to tweak, test and optimise your online remarketing message to deliver results.
Using behavioural targeting, we will review how users interact with your site. Pulling on this data, we will deliver a targeted remarketing campaign to put your ads in front of your potential customers.
Remarketing is also a great tool for upselling. We will use it to entice customers who have previously purchased and help them re-engage with your brand once more.
Our Google remarketing services includes reviewing and refining targeting methods, including:
- Dynamic marketing
- Remarketing for mobile
- Remarketing for search
- Video marketing
We will review your CPCs and daily budget caps, and review and refine your display placements and banner strategy.
All of this is backed up with fully transparent reporting on your remarketing performance through Kenshoo and Google Analytics.
Criteo Remarketing Services
Criteo is ClickThrough’s recommended provider for personalised remarketing display ads.
Criteo provides personalised remarketing campaigns across desktop, mobile and social. It works with 10,000 direct publishers, including Sky, Channel 4 and The Guardian, as well as integrating with Facebook, to ensure your brand is visible wherever your visitors navigate to.
Our Criteo remarketing services include:
- Technical feed management working with Feedspark to optimise your feed
- Budget review and strategy
- Performance benchmarking
- Generating and setting up remarketing tags
- Managing banner production and approval
- Google Analytics tracking and reporting set up
As your remarketing solution provider, we will ensure that all your online display ads are optimised in real time and in consultation with Criteo. We will review your CPC performance and daily budget caps, and deliver transparent reporting through Google analytics.
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