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Workshop – Search & Content Marketing

This presentation includes 3 workshops. Firstly, a quiz called The Good, Bad & The Ugly to train you how to understand what is a good link and what is a bad link by interpreting Google’s guidelines on link compliance. Secondly, a unique methodology developed by ClickThrough called the 10 Pillars of SEO and Content Marketing which allows you to benchmark your existing strategy against best practices. Finally, it demonstrates how to define personas and how this can be used to drive your content marketing strategy. It also includes tips on using your existing content assets, a content brainstorming matrix, links to great articles on inspiring content ideas, content calendars and tools for measuring your content marketing efforts.

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