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Retailers Spending More Than Brands to Target Luxury Keywords in PPC

In 2013, the US’s top-spending retailers put more money into targeting luxury keywords in Google AdWords than the top-spending luxury brands, according to a report by AdGooroo. To create the report, AdGooroo tracked 559 paid search keywords across five categories in the heavily competitive luxury fashion market. Retailers outspent the luxury brands on Google AdWords [...]

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Study Shows Search Engine Marketing Most Effective For Customer Acquisition

The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the “top three most effective sources used to acquire customers in the last year,” 85 per [...]

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Pinterest and Google Excel in Customer Satisfaction – Yahoo! Falters

The American Customer Satisfaction Index has released its 2014 e-business report, with Google and Pinterest coming top for search and social media respectively. The report measures customer satisfaction based on criteria like site performance, variety of services, freshness of content and ease of navigation. Pinterest topped the list of Internet Social Media with a score [...]

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Bing Adds "Right To Be Forgotten" Request Form for Unwanted Results

Bing has launched a removal request form for those who wish to have embarrassing or damaging links vanished from search results. The Microsoft search engine’s feature comes after the European Court of Justice ruled in favour of the “right to be forgotten” in May, which forced Google to implement a similar request form for those [...]

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SEO: Google's Search Quality Rating Guidelines Leak

Version five of Google’s Search Quality Rating Guidelines have been leaked at Scribd.com. The rating guidelines are used by Google’s human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014, and [...]

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