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Social Media News Roundup: Twitter Launches a New Statistics App

James Allen breaks down this week’s social media news, including Twitter’s new companion app, Facebook adding brand logos to instant articles, and the release of Pinterest’s new targeting tools. Twitter Releases a Companion App for Content Creators On 21 June 2016, Twitter launched Engage. A companion app designed for content creators, it is intended to give…

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Did You Know You Can Review Your Website Visitor Demographics in Google Analytics?

Dr. Dave Chaffey provides his expert insight into using the Demographics and Interests report in Google Analytics. In last month’s article on the ClickThrough Marketing blog I talked about the new insights on search marketing available in Google’s search console. Following on from this, here’s another less well-known feature in Google Analytics, which provides interesting insight…

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A Marketing Manager’s Guide To Using the Right Keywords: Why Context Is Everything

Adam Stokes offers up his expert advice on dealing with ambiguous keywords, and explains why long tail keywords are great at differentiating your offering from something that may sound the same, but is actually quite different. Keywords might be the cornerstone of fully optimised online content, but used incorrectly, they can actually be quite counterproductive….

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Google Search Console Tests New Mobile Usability Report

Screenshots posted on serptests.com show a new mobile usability testing tool interface on Google Search Console, mimicking the design of the one currently used on the mobile-friendly testing tool. The new mobile usability report interface appears to be in beta testing mode, with the design not yet showing for all users. However, if Google follows…

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Social Media News Roundup: Social Media Now Primary News Source For Young People

Adam Stokes breaks down this week’s social media news, including figures on young people’s usage of social media as a news source, Microsoft’s acquisition of LinkedIn, and Instagram’s rising popularity among advertisers. Social Media Overtakes TV as Primary Source of News For Young People A report by Reuters Institute for the Study of Journalism has…

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