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PPC News Roundup: Facebook Reveals New Tools & Ad Options

Sarah Kemp details the latest in paid search news and advice including Facebook’s latest endeavour into data measurement tools and ad formats, Twitter’s foray into native app ad campaigns, and a new Shopping tab in Bing Ads Editor. Facebook Announces New Measurement Tools & Ad Options On 21 September 2016, Facebook revealed five new measurement…

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Google’s Penguin 4.0 is Live

Google has finally rolled out a more up-to-date version of its anti-spam ranking algorithm – Penguin. On 23 September 2016, Penguin 4.0 was launched worldwide, with a few significant changes, setting it apart from previous versions of the Penguin algorithm. Penguin is an important ranking algorithm that focuses on devaluing spammy sites, as well as…

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SEO News Roundup: Penguin 4.0 Is Live

Tom Williams runs through the latest in search engine optimisation news, including the official launch of Penguin 4.0, Google’s SERP-wide AMP roll out, and an introduction to Google’s Possum. Google Penguin is Live On 23 September 2016, Google finally launched the fourth update of its Penguin ranking algorithm. Since Penguin 3.0 was rolled out on…

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Social Media News Roundup: Facebook Adds New Adverts

Social Media News Roundup: Facebook Adds New Adverts James Allen brings you the latest in social media marketing news, including Facebook’s new adverts, Instagram’s newest change to image CTAs, Twitter’s new ‘hours of availability’ feature, and more. Facebook Adds  New Type of Advert Facebook has recently added a new type of dynamic advert to its…

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Is Mobile Marketing Really as Important as we Think it is… Think ‘Multichannel Majority’ not ‘Mobile First’

Dr. Dave Chaffey explains that, while we may live in a mobile world, ignoring ‘traditional’ devices is a costly mistake made by many digital marketers. The multichannel age is upon us. In a sense, the commercial importance of ‘mobile search’ and the popularity of searches on smartphones is ‘old news’. It’s now more than two years since we…

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Google Rolls Out Accelerated Mobile Pages Worldwide

Accelerated Mobile Pages (AMPs) are now being rolled out worldwide. In August 2016, Google announced that AMPs would be moving into the main SERPs as opposed to just “Top Stories”. The effort was seen as an attempt to improve overall engagement and user experience on mobile, as users tend to spent most of their mobile…

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Google Downplays the Latest Algorithm Ranking Update

Google has downplayed the significance of the recent unconfirmed algorithmic change, referring to the changes seen as normal fluctuations. At the beginning of September, many webmasters began to see major fluctuations in their organic rankings. The data collected by algorithm tools from RankRanger, AccuRanker and Moz supported what webmasters claimed. As of yet, Google has…

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SEO News Roundup: Google Yet To Confirm a Penguin 4.0 Launch Date

Tom Williams runs through the latest SEO news, including details on Google’s Penguin 4.0 algorithm update, Google dropping 50% of images from SERPs, and Google’s addition of a new search based schema markup. Google Yet To Confirm Penguin 4.0 Launch Date Almost two years ago, on 17 October 2014, Google launched its most recent update…

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Social Media News Roundup: Facebook and Twitter Join Forces To Improve News

Lisa Coghlan outlines the latest social media marketing news, including a partnership between social media and news organisations to improve news gathering and distribution, the latest conversion tracking in LinkedIn, and updates to Twitter and Facebook Messenger. Facebook and Twitter Join Forces To Improve News Facebook and Twitter have joined forces with a number of…

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