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SEO Rumour Roundup: Penguin 3.0 in Time for Christmas?

Could the long-rumoured ’3.0′ update to Google’s Penguin algorithm finally be about to happen? The answer is a fairly confident ‘yes’, direct from the horse’s mouth. In a Google Webmaster Central office hours hangout on September 12, Webmaster Trends analyst John Mueller said: “My guess is yes,” before rushing in with the caveat “as always, [...]

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PPC Roundup: New Features for Bing Ads and Google AdWords

Yesterday was a busy day for PPC, as Google and Bing both announced new features for PPC managers. In a post on its Inside AdWords blog, Google unveiled callout extensions, which let advertisers include additional text in their ads to highlight USPs. Bing, meanwhile, revealed it is now allowing users to bulk edit up to [...]

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Study: HTTPS Has No Discernable Benefit for SEO (Currently)

Thinking of switching your site over to HTTPS to improve SEO? According to a study by SearchMetrics, it may not be worth it – yet. The analytics firm looked at the rankings of ‘hundreds of thousands’ of keywords across HTTP and HTTPS domains to discern whether the secure protocol provided a worthwhile ranking boost. The [...]

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Bing and Yahoo! Test New Mobile-Friendly Designs

Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch. Both search engines appear to be aiming to improve user experiences for mobile web users, featuring card-like SERP designs reminiscent of Google. Yahoo!’s new look features arguably the most extensive changes, with distinct cards containing search results, images, related searches and ads. All [...]

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