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PPC Weekly Roundup: New Ways to Get Ready for Black Friday (Thanks Google!)

In our new weekly feature, Tom Kwei highlights the PPC news and views that have set our paid search radars beeping like crazy. This week, we look at brand-new features for Shopping Campaigns, tips to improve workflow efficiency, and much more… Shopping Campaigns Get New Features Ready for Black Friday Black Friday is only a…

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SEO Weekly Roundup: Google’s Mobile-Friendly Ranking Factor?

Tom Williams has been on the prowl for more SEO news. This week, there’s more about Google’s drive to improve mobile user experience, plus some more mobile-related musings from Bing, and some surprise visitors to Google’s Knowledge Graph. Want more SEO? Download your FREE white paper to learn everything you need to know about Google…

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Google's New 'Mobile Friendly' Label May Come With Ranking Boost

Google has officially launched its ‘mobile-friendly’ label in mobile search results, and says it is experimenting with using the label as a ranking signal. The official announcement, made via its Webmaster Central Blog yesterday, comes after weeks of testing – with Google trying out several variations of the label, including ‘mobile-unfriendly’ icons. Google says the […]

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Social Media: Facebook Working on LinkedIn Competitor?

Facebook could be set to launch a career-focussed social network to rival LinkedIn, according to a story from The Independent. ‘Facebook at Work’ will allow users to collaborate on documents and communicate with colleagues and work connections, the paper reported today. LinkedIn is the current leader in career-focussed social networks, and has seen little disturbance […]

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Google Quietly Launches Competitor Outranking Tool for AdWords

Google has quietly rolled out a new flexible bid strategy for AdWords. The new feature, called ‘target outranking share’, lets advertisers choose to automatically bid to outrank their competition. According to a source at Google, the new bid strategy out last week. It appears Google didn’t announce that the feature had launched. An explanation of […]

ClickThrough Blogging Strategy Sparks Big Sales for Gtech

ClickThrough Marketing worked with floor care innovators Gtech to create a conversion-focussed blogging strategy. The results were impressive, with Gtech seeing a revenue uplift of more than 6,000% from blog traffic. Read on to find out how we did it… The Challenge Gtech is a British manufacturer of cordless vacuum cleaners, floor sweepers and garden…


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