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Google Expanded Text Ads Now Live

Google has officially unveiled expanded text ads (ETAs). Announced on 26 July 2016, Google stated that expanded text ads have now started rolling out to all advertisers globally. As of 26 October 2016, standard text ads will no longer be accepted in AdWords. Earlier this year, Google removed right-hand side ads in SERPs to make…

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How to Harness The Psychology of Colours in Online Marketing

How to Harness The Psychology of Colours in Online Marketing Many people underestimate the importance of colour when designing their online presence. Whether it’s logos, website graphics or social media banners, colour is very important, and it is vital that as a business you make sure that the colours you use – and how you…

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Google Launches A4A For AMP Ads

Google has rolled out a way to significantly speed up the appearance of Accelerated Mobile Page ads. A4A is now live, and is designed to allow AMP ads to load much faster than usual. Slow page loading times tend to have a negative effect on user experience as well as rankings – with many studies…

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Social Media News Roundup: Pinterest’s Plans to Crack UK advertising

James Allen brings you the latest in Social Media news including Pinterest’s advertising plans, the latest Facebook Live video update, a Twitter location test, and more. Pinterest Aims To Attract More UK Advertisers Earlier this year, Pinterest launched its advertising strategy. Promoted pins were the first step in a long list of updates designed to…

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8 All-Too-Common Mistakes Brands Make When Managing SEO

Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating in different B2B sectors. In the intro ice-breaker we discussed the main ranking factors…

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PPC News Roundup: Bing Ads Keyword Planner Sees New Release

Rachel Poole and Sarah Kemp walk us through the latest in paid search news and trends, including new features from Bing Keyword Planner, a simplified experience in Facebook Ads Manager, and new feature in Google SERPs for travel shoppers. Bing Ads Keyword Planner Introduces New Features Bing Ads has introduced brand new features to its…

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Google Tests new Sitelink Format

Google is always testing new formats, layouts and features within the search results. The latest test is a new format for Sitelinks – in a carousel card form. Google’s newest test offers a new format for Google Sitelinks for certain results. Sitelinks are used to link to useful, related pages and are normally featured as…

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