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Facebook Readying Mobile Ad Network For F8 Launch?

Facebook is reportedly set to announce a new mobile advertising network at the upcoming Facebook F8 conference. The social media giant’s mobile advertising offering has become an increasingly popular option amongst advertisers around the world, as more and more people log-in to access their accounts from mobile devices. Earlier this year (2014), eMarketer forecast that [...]

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Google Unveils New AdWords Innovations – Including App Ads Feature

Google has announced that it will launch three new AdWords updates over the next couple of months. Unveiled yesterday (April 22), the updates will include app ads, more insightful reporting features and enhanced tools that will enable advertisers to carry out bulk actions directly from their AdWords account. With the app ads feature, advertisers will [...]

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How Can We Put a Value on the SEO Benefits of Content Marketing?

In this month’s featured post, Dr Dave Chaffey looks at a few methods for attributing value to content marketing campaigns. With the increased focus on content marketing and the investment needed to compete, it’s natural that more people are questioning the returns from content marketing. This was the case in the recent ClickThrough webinar I…

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Google Launches AdWords Editor Update 10.4

Google has announced that it’s released an update to its AdWords Editor. A commonly used tool in pay per click marketing, it allows account managers to manage larger accounts more effectively and efficiently. One of the key benefits it provides is that it allows users to continue making adjustments to their campaigns whilst offline – [...]

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Bing Updates Snapshot Search To Feature 150m New Entities

Bing has announced that its updated the Snapshot feature displayed in its SERPs (search engine results pages). The update has added 150 million new entities to the feature, including lawyers, dentists, doctors, real estate properties, in addition to celebrities. Similar to the Google Knowledge Graph, which collects information on notable public figures that searchers might [...]


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