Read about our latest thoughts, news, opinions and ideas.
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The Importance of Google Search Console (Webmaster Tools)

Google has recently rebranded ‘Webmaster Tools’ to now be called ‘Search Console’. This change was made due to Google highlighting that the tool isn’t just for webmasters but everyone with a functional website, including small business owners, designers and marketers. Tom Williams talks us through the new tool. Google Search Console is one of many…

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Yahoo Now Preferred Search Engine for Java

Yahoo has entered into an agreement with Oracle that ties its search engine to all new Java software installations, Search Engine Land has reported. The new partnership, which was reportedly announced by Yahoo’s CEO Marissa Mayer at the company’s annual shareholder meeting last week, looks set to increase Yahoo’s search share and user base. Desktop…

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Social Media News Roundup: Facebook Vs YouTube

Amy Dugmore brings you this week’s social media marketing news, including Facebook’s sudden leap in video content, Twitter’s new Pages and Collections, and Instagram’s new Search and Explore Facebook Takes YouTube Head On Facebook is now hot on the heels of YouTube for video content. Zuckerberg’s social network is expected to clock up an estimated…

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We All Know Content Marketing Is Important, But How Well Are Businesses Managing It?

Dr. Dave Chaffey explains why having a Content Marketing Plan in place is vital to success I believe that to succeed in Inbound Marketing today, Content Marketing should be at the heart of your communications strategy to engage your target audiences. Content Marketing should be the fuel which drives all the key Inbound Marketing techniques…

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Introducing ClickThrough’s New Paid Search Manager

Adam Kilby joined ClickThrough Marketing in February 2015. We caught up with him to find out about his experience working in client-side PPC, marketing a hydrogen-powered racing car in the Netherlands, and a hidden desire to become a pilot. What does your role at ClickThrough involve? My role involves managing different PPC channels for clients….

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CRO News Roundup: Banana Splits, Talking Like Apple and Online Dating Sites

Richard Chapman brings you the latest conversion and analytics news, trends and blogs Split Testing: More Than Just Bananas and Ice Cream Dale Cudmore offers his insights into Split Testing in his Daily Egg blog, as he differentiates between splits of the banana variety and those that lead to more profit. Cudmore explains what split…


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