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SEO News Roundup: Questions of an Update Arise After Changes to Link Spam Targeting

Tom Williams brings you the latest news from the world of SEO, including changes to link spam targeting, confirmation that Google won’t reveal the identity of discredited links, and more. Changes to Link Spam Targeting Fluctuations in visibility on sites using aggressive link building tactics have led many to believe that an algorithm update has occurred….

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SEO News Roundup: Webmasters Highlight Potential Google Update

Tom Williams runs through this week’s search engine optimisation news, including details of a potential new Google algorithm update, DuckDuckGo serves up 10 billion searches, Google confirms no more numbered updates for Penguin, and more. Is Another Google Algorithm Update On The Cards? Webmasters are talking of ranking and traffic changes from Google, according to…

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How To Integrate Your Marketing Communications in 2017

Integrating your marketing communications activities in 2017 Given the increase in importance of digital marketing activities to reach and influence our audiences, we have naturally seen the creation of new roles in businesses to manage them because of the specialist skills needed. You can’t manage or control search marketing or marketing automation if you don’t…

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google AdWords’ latest update to ad extensions, an update to Facebook’s dynamic ads, and the introduction of mid-roll ads to video sharing platforms. Google AdWords Announces Extension Updates In January 2017, Google announced updates to two types of AdWords extensions: location…

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SEO News Roundup: Interstitial Ad Penalty Arrives

Tom Williams runs through this week’s SEO news, including new mobile penalties, confirmation Google is still sending out manual actions post-Penguin, and more. Intrusive Interstitials Penalty Rolls Out Having released a statement forewarning its arrival back in August 2016, Google confirmed the roll out of the intrusive interstitials penalty on 10 January. The penalty is designed…

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ClickThrough and Gtech Raise Funds for Shelter at Christmas

ClickThrough Marketing and client Gtech joined forces before Christmas to raise funds for Shelter, the homeless charity. ClickThrough’s web production manager Neil Paterson had been working on the online checkout facility for the new AirRam Mk2. As part of his collaboration with long-time client Gtech, the company decided to send Neil an AirRam Mk2 so…

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SEO News Roundup: Google Confirms It Does Not Manually Control Traffic Patterns

Tom Williams breaks down all the latest news from the world of SEO, including protocols on how to treat closely related product pages, changes to recipes in the SERPs and more. Traffic Patterns Not Manually Controlled by Google Google has confirmed in a recent Google Webmasters Office Hours that it does not have any manual…

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How to Use AMP for WordPress to Improve Website Performance, User Experience & Rankings

Want to know how accelerated mobile pages could help improve your website performance? Matt Hitches, UX designer-developer, provides a breakdown on what AMPs are all about, how they can improve click-through rate, and the benefits of AMP analytics to WordPress site owners. Accelerated mobile pages were launched in October 2015 with the aim of providing…

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