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SEO: New Top-Level Domains (Still) Won't Rank Better

Google has spoken out to debunk rumours claiming new top-level domains (TLDs) are shortcuts to better rankings. John Mueller, webmaster trends analyst, quietly shouted down the gossipers in a Google+ post last Thursday. He wrote: “There still is no inherent ranking advantage to using the new TLDs. They can perform well in search, just like […]

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SEO Weekly Roundup: The Rise of the Infinite Penguin

Welcome to our weekly roundup of search engine optimisation news, compiled by digital executive Tom Williams. First on the agenda this week: Google’s decision to switch to ‘continuous’ Penguin updates. Penguin to Switch to Continuous Updates Google has confirmed that Penguin, its link-focussed webspam algorithm, is switching to continuous updates. In other words, Penguin 3.0…

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What Google Says About Penguin, Panda and Other Penalties

Among SEOs, there’s an enduring myth that Google doesn’t give much away in regards to its penalty processes. But although Google remains guarded over its ‘secret sauce’, it has provided useful statements about its webspam penalties on numerous occasions. In this post, digital account manager Jordan Moxham collects six of Google’s most enlightening quotes… Enjoy…

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Never-Ending Penguin: Google Confirms 'Continuous' Penguin Updates

Yesterday, we reported that Google may be continually updating its spam-fighting Penguin algorithm in the run up to Christmas, as part of Penguin 3.0’s “slow worldwide rollout”. According to Search Engine Land, this has turned out to be true. But rather than a ‘slow’ rollout, Penguin 3.0 is being continually updated, with no “distinct end-point” […]

PPC: How a Two-Minute Change Helped Cover My Cab Increase Conversions by 25%

ClickThrough recently developed a PPC forecasting tool to show clients how they could enjoy better ROI by increasing budgets. In this case study, we explain how the tool helped Cover My Cab increase conversions by 25% with a change that took a matter of minutes… Background Cover My Cab has more than 30 years’ experience…

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SEO: Is Google Repeatedly Updating Penguin in the Run Up to Christmas?

Google is pushing out repeated ‘refreshes’ of its Penguin algorithm over the holiday period, theorises Search Engine Land’s Barry Schwartz. Schwartz has tracked Google ranking fluctuations, discovering unusual activity on Tuesday 2 December, Friday 5 December and Saturday 6 December – as well as on Thanksgiving Day. Google dismissed the Thanksgiving ‘update’ as being part […]

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2015 – The Year Mobile Search Spend Finally Overtakes Desktop?

US marketers are expected to spend more on mobile SEO and PPC advertising than desktop search in 2015, predicts eMarketer. As reported by Search Engine Land on Friday, eMarketer released a report suggesting mobile search spend will reach $12.85 billion next year – accounting for 50.1% of overall spend. Although this only just nudges desktop […]


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