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Social Media News Roundup: Periscope Pops Up on Android

In this week’s Social Media Marketing News roundup Amy Dugmore covers Periscope’s launch on Android – including its new to Android features, considers the importance of Instagram’s new email Highlights at driving user engagement and reviews 2015’s Social Media trends so far Periscope Launches on Android with Added Features Twitter’s Periscope video broadcast app went…

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Google Launches Identity Platform for Third-Party Apps

Ever get frustrated trying to remember the countless permutations of your passwords? Upper case, lower case, numbers, special characters – all required, none required. It’s a bone of contention for many. Well, finally, Google has come up with a solution. Launched at its I/O 15 event yesterday, the Google Identity Platform promises a new, hassle-free […]

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Creating Content Calendars – the Magazine Editor’s View

ClickThrough Marketing’s new blog content manager, Sarah McCay, gives her insight into creating a successful content calendar pulling on her experience working in the magazine sector An experienced B2B magazine editor, I am now navigating a path in digital content, and enjoying the challenge of learning a new take on a traditional profession. Digital content…

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Twitter Adds Audience Insights to its Analytics Dashboards

Twitter has upgraded its analytics tools with audience insights, a new dashboard that helps brands and users understand what makes their audiences tick. Launched yesterday, the dashboard offers information on user interests, purchasing behaviour, TV viewing habits, occupation and more. Users can also compare their follower data against Twitter users as a whole. Twitter says […]

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CRO News Roundup: Yahoo’s Apple Watch Analytics, Google’s Hackathon & May’s Best Blogs

The latest conversion and analytics news stories and this month’s most useful blogs – collected by CRO manager Richard Chapman. Yahoo Mobile Developer Suite Now Includes Apple Watch Analytics Yahoo has updated its Mobile Developer Suite to help developers understand how their apps are performing on Apple Watch. Announced earlier this month, the new analytics…

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STUDY: 'Mobilegeddon' Hype Was "Incorrect and Unhelpful", Say SMEs

A new study into US SMEs has revealed widespread confusion about Google’s mobile-friendly update – and indignation at the hype surrounding it. In the survey by Koozai, 69% of participants said the suggestion that the update would cause ‘mobilegeddon’ was “overhyped, incorrect and unhelpful”. In the weeks leading up to launch, the digital marketing community […]

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Integrating Social Media Advertising With Your Organic Social Strategy

Want to integrate paid advertising with your organic social strategy? Not sure where to start? Alison Booth and Amy Dugmore explain… While more and more brands are keen to explore the potential of social media marketing, knowing where to start can be a challenge. Should you invest in paid social media advertising? An organic strategy?…

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