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SEO News Roundup: Google Algorithm Update Continues

Tom Williams outlines the latest in industry updates from the world of SEO including the continuation of Google’s latest algo update. Google Algorithm Update Continues Into January As you may have heard in December, Google updated its search algorithm and SEOs began to see some fluctuations in visibility. Changes were attributed to the Maccabees update…

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CRO News Roundup: 4 Ways To Transform Customer Retention

The latest conversion rate optimisation news, including four top tips for increasing customer retention. 4 Ways To Transform Customer Retention Conversion Science’s Jacob McMillen talks retention in this article; “something that is as important to optimisation as the rate at which you acquire new customers.” But why is retention just as important as acquisition? According…

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SEO News Roundup: Google’s Mobile-First Webmaster Tips

The latest in SEO news, including Google’s mobile-first webmaster tips and the “Maccabees” update. Google’s Mobile-First Webmaster Tips Google’s tips for mobile-first preparation are now published on the webmaster blog. Barry Schwartz outlines some key pointers that aren’t included in Google’s publication: It is still only live for a handful of sites Those are closely…

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SEO Housekeeping for the New Year

Our Head of SEO, Jade Coleman outlines our top 6 regular website technical checks for the New Year. Website Scanning When? Monthly: Scan Quarterly: Full Analysis Adhoc: following site changes Use a tool such and Xenu or Screaming frog to scan your website. If changes happen frequently we recommend this is completed once a month,…

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18 Expert Digital Marketing Predictions for 2018

Want to know what 2018 will bring for marketers? What are the key trends to look out for now? We asked 18 digital marketing experts across the industry for their thoughts on what’s to come next year… Dave Chaffey, Co-Founder & Content Director, SmartInsights: “More businesses will get serious about understanding their audience profile and…

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PPC News Roundup: Customer Match Targeting Gets An Upgrade

Rachel Poole and Sarah Kemp outline the latest in paid search news and updates, including an upgrade to AdWords’ Customer Match Targeting. Google Customer Match Targeting Gets An Upgrade In Adwords Google Customer Match is now more accessible, helping marketers to use phone numbers and addresses for Customer Match targeting with AdWords campaigns. Originally launched…

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Reach Performance Goals With Bing Ads’ Improved Bid Adjustment Controls

Bing Ads’ new improved controls for bid adjustment offer enhanced methods within the process of automated bidding. Back in October this year, Bing released its “Maximise Clicks Automated Bidding Strategy”, which was only the first in a new series of bidding strategies planned for release by the search engine. These releases are designed to help…

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SEO News Roundup: Longer Meta Descriptions Recommended

Tom Williams explores the latest SEO news, including Google’s recommendation for longer meta descriptions. Google Recommends Longer Meta Descriptions According to RustyBrick’s Barry Schwartz, Google is recommending longer meta descriptions for the newly rolled-out longer search snippets. “John Mueller from Google said that if you want to control what those longer search results snippets say…

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