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Pinterest and Google Excel in Customer Satisfaction – Yahoo! Falters

The American Customer Satisfaction Index has released its 2014 e-business report, with Google and Pinterest coming top for search and social media respectively. The report measures customer satisfaction based on criteria like site performance, variety of services, freshness of content and ease of navigation. Pinterest topped the list of Internet Social Media with a score [...]

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Bing Adds "Right To Be Forgotten" Request Form for Unwanted Results

Bing has launched a removal request form for those who wish to have embarrassing or damaging links vanished from search results. The Microsoft search engine’s feature comes after the European Court of Justice ruled in favour of the “right to be forgotten” in May, which forced Google to implement a similar request form for those [...]

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SEO: Google's Search Quality Rating Guidelines Leak

Version five of Google’s Search Quality Rating Guidelines have been leaked at Scribd.com. The rating guidelines are used by Google’s human raters, who evaluate search results based on factors like relevance and usefulness. The ratings are then used by Google to check the effectiveness of algorithm tweaks. The new version is dated March 2014, and [...]

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New Google AdWords Editor Includes Support for Shopping Campaigns

Google has released a new version of its AdWords Editor application, featuring support for Shopping Campaigns. Shopping Campaigns were introduced back in February alongside standard PLA campaigns – and it was announced in April that Shopping Campaigns would replace PLA campaigns entirely sometime in late August. The new AdWords Editor is likely to be welcomed [...]

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Google to Delete 'Delete' From AdWords – PPC Users Will Now Have to 'Remove' Campaigns Instead

In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their accounts. As announced by Google in a blog post yesterday, advertisers will now be able to choose to ‘remove’ a campaign rather than ‘delete’ it outright. Functionality is expected to remain unchanged. The tiny semantic shift is “designed [...]

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4 PPC Ads That Show Up in All the Wrong Places

Over the course of her work, Zoe O’Neil spots lots of PPC ads that show up in strange places. It can raise a few laughs, but these irrelevant ads can be a drain on PPC budgets. Read on to see four of her latest discoveries, along with her quick-fix recommendations. Building a list of keywords…

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Which Content Types Are Most Popular in My Sector? 4 Tools for Reviewing Content Marketing Effectiveness

Backlink analysis tools were the mainstay of the SEO analysis toolkit a few years back, before we discussed a more integrated approach to SEO including content marketing and social media marketing. Backlink analysis services such as Moz Open Site Explorer, Majestic SEO and Google’s own Webmaster Tools are still important in benchmarking the authority of…

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