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Google AdWords Launches Ad Customizers for Scaleable Creatives

Businesses with complex Google AdWords campaigns will soon be able to scale their PPC activity more easily, thanks to a new feature announced last week. Ad customizers allow advertisers to display customised creatives for products and services, without the need to create numerous variations on the same copy. In its announcement, Google wrote: “For advertisers [...]

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New Google Panda Update (4.1) is Rolling Out Right Now

Google has confirmed a new and “improved” Panda algorithm update is in the process of rolling out, according to an employee’s Google+ post. Pierre Far of Google UK wrote: “Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.” Panda, which first [...]

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5 Quick Tips to Boost Your Content Marketing Strategy

Last week, two of our top experts delivered an in-depth workshop session on search and content marketing at Smart Insights’ Digital Impact 2014 conference. Big thanks to Dave Chaffey, ClickThrough’s insights director and Smart Insights editor – not to mention all those who took part in the workshop! In case you couldn’t make it yourself,…

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Structured Snippets Go Live in Google Search

Google has announced the introduction of Structured Snippets – short snippets of factual information displayed alongside web search results. The new feature was first spotted in the wild by Alex Chitu at Google Operating System over two weeks ago. However, Google’s announcement on its Research Blog yesterday means the feature is now out of its [...]

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PPC: Three New Features for Bing Ads

Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic Sitelinks and a brand-new campaign planner. Simplified Device Targeting Bing announced it would be switching to simplified device targeting back in June, bringing its targeting options in line with Google AdWords Enhanced Campaigns. In other words, users can no longer choose to [...]

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SEO Rumour Roundup: Penguin 3.0 in Time for Christmas?

Could the long-rumoured ’3.0′ update to Google’s Penguin algorithm finally be about to happen? The answer is a fairly confident ‘yes’, direct from the horse’s mouth. In a Google Webmaster Central office hours hangout on September 12, Webmaster Trends analyst John Mueller said: “My guess is yes,” before rushing in with the caveat “as always, [...]

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