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SEO News Roundup: Google Announces Mobile Ranking ‘Algorithm’; Flags Slow, Mobile-Unfriendly Sites

It’s official. Google has finally announced its ‘mobile usability algorithm’, as Tom Williams reports. Read on for the full story, plus Google’s new ‘Slow’ site labels, insights on rich answers, and more SEO news from the last week. Is Your Site Mobile Friendly? Google Mobile Ranking Factors Roll Out in April As of April 21,…

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Social Media News Roundup: Facebook Advertising Comes of Age

Welcome to our latest social media marketing news roundup. Read on for a flurry of Facebook advertising news, Hindi hashtags, the future of Google+, and a way to psychoanalyse yourself (through Twitter). 2 Million Advertisers Are Now Active on Facebook Facebook has announced it now has two million advertisers actively using its platform. In a…

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Google's Mobile UX Ranking Algorithm Officially Launches in April

Google has officially announced it will start using mobile usability as a ranking factor in mobile search. This, its says, will have “a significant impact in our search results”. The announcement comes after months and months of tense speculation, fueled by Google’s confirmation that it was ‘experimenting’ with the signal, and the instatement of ‘Mobile-friendly’ […]

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Google Testing Labels to Warn Users Off Slow Sites

Is your website more of an e-snail than a digital dynamo? It might be time to work on your page loading speeds, because Google is testing a way to tell searchers about your sluggish site. As spotted by K Neeraj Kayastha on Google+, Google seems to be testing bold, red ‘Slow’ labels in mobile SERPs […]

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Link Audits: A Guide to Google’s Link Scheme Quality Guidelines

Confused about link schemes and Google link penalties? We’ve created this quick guide to Google’s link scheme quality guidelines to help you make sense of the sometimes-confusing world of link spam. Scroll down for a quick-reference table. What is a ‘Link Scheme?’ Google considers any links that are deliberately gained in an attempt to pass…

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Facebook Launches iOS Ads Manager App in US

iPhone and iPad users can now easily manage their Facebook advertising campaigns on the go, thanks to the social network’s new iOS app. Ads Manager, which launched in the US yesterday, allows users to edit ads, budgets and schedules, create ads and track performance. Facebook previously launched an Ads Manager website for mobile users. In […]

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Bing Astonishingly Good at Predicting Oscars Wins

Bing’s predictions engine correctly guessed 84% of wins at this year’s Academy Awards show, reports The Verge. The search-engine-turned-soothsayer predicted the correct results for best picture, best actress and actor, best supporting actress and actor, and best director, according to the list of predictions over at the Inside Microsoft Research blog (published February 18). In […]

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SEO News Roundup: Google Bugs, Link Building and Glass 2

Here’s a fresh batch of search engine optimisation news, curated by Tom Williams. In the past week, Google has struggled with bugs and glitches, and given its view on link building in 2015. What’s more, we have DuckDuckGo news and some interesting rumours regarding Google Glass… Google Shows ‘Hacked’ Warning on Non-Hacked Websites Of all…

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Is Your Site ‘Mobile-Friendly’ According To Google?

All marketers know the importance of providing website experiences which support mobile devices given the growth in use of smartphones and tablets. Many consumer sites now receive more than half of their visits from mobile sites. For example, John Lewis announced that it had passed this ‘tipping point’ last year. Given this, most sites which…

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