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SEO: Bing Now Recognises Conversations in Search

Bing has bolstered its context-specific search technology by allowing users to engage in a ‘conversation’ while searching. The Microsoft search engine already recognises questions like “Who is the Prime Minister of the United Kingdom?”, and displays relevant information from its knowledge base. In this case, ‘David Cameron’. The new innovation, announced in a blog post [...]

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Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In [...]

Conversion Optimisation Case Study: Home Energy Services

ClickThrough Marketing recently worked with home Home Energy Services to improve conversions on one of its key landing pages. The results were very positive, with conversions increasing by more than 400%. What we did and why: The Challenge Home Energy Services asked ClickThrough Marketing to increase conversions on its central heating care landing page, feeling…

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SEO: Google Now Favours Websites With HTTPS Encryption

Google now uses HTTPS encryption a ranking signal, as confirmed in a Webmaster Central blog post yesterday. HTTPS (Hypertext Transfer Protocol Secure) is an extra-secure communications protocol, created by layering the Transport Layer Security (TLS) cryptographic protocol over the standard HTTP protocol used by the majority of websites. Google is keen for sites to transition [...]

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Online PR: Google Launches Management Tool For News Publishers

US publishers on Google News now have a simple way to inform Google of changes to the structure of their sites. Google News Publisher Center, announced in a blog post yesterday, allows publishers to “benefit from better discovery and classification of their content,” according to Google. News sites can now change the name of their [...]

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Retailers Spending More Than Brands to Target Luxury Keywords in PPC

In 2013, the US’s top-spending retailers put more money into targeting luxury keywords in Google AdWords than the top-spending luxury brands, according to a report by AdGooroo. To create the report, AdGooroo tracked 559 paid search keywords across five categories in the heavily competitive luxury fashion market. Retailers outspent the luxury brands on Google AdWords [...]

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