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Read about our latest thoughts, news, opinions and ideas.
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What Do We Know About Google’s Mobile-First Index?

Our Technical SEO Specialist Tom Williams takes us through Google’s change to the way it indexes content, plus some key elements that need to be considered. Back in November 2016, Google announced plans to make changes to their index; making it mobile-first. This change affects the way Google indexes content. What does the current process…

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SEO News Roundup: Google Not Moving Sites That Aren’t Mobile-First Index Ready

Tom Williams brings you the latest in search engine optimisation news, including Google not moving sites that aren’t ready for mobile-first indexing, a search results update and waiting times for local venues. Google Not Moving Sites That Aren’t Mobile-First Index Ready The search engine giant has announced it won’t be moving sites to the mobile-first index…

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REMINDER: 2 Weeks Until Black Friday 2017

Black Friday is exactly 14 days away, and e-Commerce businesses all over the globe have been working hard to get their paid media campaigns fully-optimised and ready to go. How prepared are you?  Black Friday is literally just around the corner, but it’s never too late to make last minute changes that could generate a…

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Singles’ Day – A Global Shopping Event

If you haven’t heard of Singles’ Day then you are not alone. If you know the Chinese e-commerce market, this won’t be a new term to you, but the rest of us are wondering what it is all about. Debbie Bissell and Jed Brookes-Lewis talk us through the ins and outs of this global shopping event. While Western audiences…

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PPC News Roundup: AdWords’ Showcase Ads Display Collections

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including how AdWords’ Showcase Ads can display product collections, ad units for in-store products and a recent test from Bing. AdWords’ Showcase Ads Display Collections Just in time for the holiday shopping season, Google AdWords has released Showcase Ads to more countries. Tailored to fit…

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SEO News Roundup: Why Pruning Content Is Actually A Valid Process

Tom Williams brings you the latest in search engine optimisation news, including why you should consider ‘pruning’ your content, Google’s decision not to depend on structured data and schema, and a new look for the mobile search results interface. Why Pruning Content Is Actually A Valid Process It appears Google’s Gary Illyes and John Mueller…

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Showcase Ads – Our Thoughts So Far

Back in July 2016, Google introduced its Showcase Shopping Ads. Our Senior Digital Paid Media Manager Adam Kilby runs through some key statistics we’ve come across since this release. Key Statistics Over the past 15 months, and with a very limited range of products, we have driven approximately £80k in revenue for one of our clients,…

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CRO News Roundup: The Art of Emotional Persuasion

Richard Chapman rounds up the latest in CRO advice, including the art of emotional persuasion, ways to improve your pricing page, and five rising digital technologies to look out for. The Art of Emotional Persuasion If you can get the hang of psychology, you’ll have a better idea of how people make decisions. This contributes to…

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Why Aren’t More Businesses Using CRO?

Conversion rate optimisation (CRO) should have great appeal across different types of businesses. Transactional ecommerce businesses can increase sales to improve their conversion rates to add to basket or sale by applying AB Testing across different pages in the customer journey, while businesses involved in lead generation can increase lead volume by improving profile capture…

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