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CRO News Roundup: Facebook App Analytics and Offline Conversion Tracking

Keep up to date with the latest conversion and analytics news with Richard Chapman – plus a few of our favourite CRO blogs from around the web. Facebook Launches Analytics Tool for Apps Facebook Analytics for Apps, a tool that allows Facebook App developers to analyse audience interactions, launched last week. The launch announcement was…

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Amazon Takes On Google My Business With 'Home Services' Product

Amazon has introduced Amazon Home Services, a product that connects users with local service providers, and puts the retail giant in direct competition with Google’s local search products. Launched yesterday in the US, Amazon Home Services connects consumers with more than two million service providers across 700 verticals. Providers range from plumbers and carpenters to […]

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SEO News Roundup: Google’s Mobile-Friendly Algorithm Revelations, Safari Troubles and Colourful Experiments

Tom Williams is back again with the latest search engine optimisation news… Google’s Mobile-Friendly Algorithm Won’t Impact News Rankings, Will Take Up to a Week to Roll Out More details have emerged concerning Google’s upcoming mobile-friendly algorithm, after the firm held Google+ Hangouts with users to address unanswered questions. In a Hangout on Wednesday, Google…

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The Ins and Outs of Canonical Tagging

Confused about canonical tags and how to use them? Digital & Technical executive Tom Williams has created this quick starters guide that details everything you need to know about these SEO essentials. So, What is a Canonical Tag? A canonical tag is a HTML link element that has been designed to help webmasters prevent issues…

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Social Media News Roundup: Twitter Celebrates Ninth Birthday, Instagram Celebrates Being Instagram

This week we’ve got celebrations from Twitter and Instagram, new features for Facebook, live-streaming video on Twitter, and more social media marketing news from Amy Dugmore… Twitter Celebrates its Ninth Birthday, Looks Back at Some Landmark Moments Can you believe it? Twitter celebrated its ninth birthday on Saturday. Yes, it’s almost a decade since co-founder…

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Google Shares More Details of its Mobile-Friendly Algorithm

Google has shed a little more light on its upcoming mobile-friendly algorithm, which is due to launch on 21 April. The new details emerged in two separate Google+ Hangouts broadcast on Tuesday and Wednesday this week. In Tuesday’s Hangout, titled ‘Q&A session for mobile-friendly ranking change’, we learned: There is no spectrum of ‘mobile friendliness’. […]

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What Does Google Think a Mobile-Friendly Website Looks Like?

Google’s mobile-friendly algorithm launches on 21 April, and will have a bigger impact than Panda or Penguin. But what does Google mean by ‘mobile-friendly’? Here are the facts, plus instructions on how to check whether your site meets Google’s mobile usability guidelines. This post is adapted from our free eBook: The Ultimate Guide to Google’s…

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PPC News Roundup: Home Services Brands Worst Affected By Branded Keyword Bidding

Tom Kwei brings you up to date with the latest paid search news and insights… Top Home Services Brands Could Lose 60,000+ Visitors Per Month From Competitors’ Branded Keyword Bidding Home services firms are the worst affected by competitors bidding on their trademark keywords, according to a report by brand protection firm BrandVerity. The Q4…

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Out With the Old, In With the New: How New Website Content Can Boost Your SEO

Discover SEO content techniques that can increase your site’s visibility with Lisa Coghlan. Read on to learn how fresh content combined with internal linking techniques, regular audits, and CRO can set you up with an on-going content strategy to influence rankings. You’ve built a fully functional, responsive website, which is now starting to see a…


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