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UK Christmas Spending Up 55% on Mobile in 2014

UK shoppers are increasingly using smartphones and tablets to purchase items during the Christmas rush, according to a report by IMRG and Capgemini, quoted by eMarketer. Online spending on mobile reached £8 billion between November 2 and December 27 last year, an increase of 55% on 2013. eMarketer also referenced a December 2014 IBM report […]

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SEO Weekly Roundup: Google Edges Towards New Algorithm, Predicts Disappearance of Internet

This week, Google has provided what may be its strongest signal yet that it plans to introduce a new mobile usability ranking algorithm, whilst its executive chairman Eric Schmidt predicts that the Internet is on the road to disappearing altogether. Tom Williams dives deeper into these stories, and shares three more pieces of exciting SEO…

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Social Media Weekly Roundup: Hoaxers Beware – Facebook is Getting Tough

Catch up on the latest social media marketing news, brought to you by social and creative strategist Amy Dugmore. This week, Facebook hates on hoaxers, Twitter gets a bit Facebook-y, and a South Yorkshire town sees the bright side of a parody campaign. Facebook Cracks Down on Hoaxes and Spam in Latest News Feed Tweak…

Web Development Case Study: All Smiles for Helping Hands

Home care provider Helping Hands asked ClickThrough Marketing to create a responsive, user-friendly website to cater for its growing mobile audience. In this case study, we show how our unique 35-step web build process helped Helping Hands fall in love with its website all over again… Background Helping Hands is an award-winning provider of live-in…

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Google Makes it 'Easier' to Enrol in Trusted Stores Certification

Google has made it ‘even easier’ to register for its Trusted Stores certification programme. Previously, Google has required submission of shipping and cancellation feeds as part of an application. Now users only need to create an account and add a couple of lines of code to their website. To qualify for Trusted Stores, websites must […]

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PPC Weekly Roundup: The State of Paid Search in Europe and the US

In this week’s paid search news roundup, Tom Kwei shares some interesting insights into PPC performance in Europe and the US – plus expert tips and techniques from across the web. Spend Gap Between Desktop and Smartphones Decreasing in US PPC Market The digital marketing intelligentsia have been heralding 2015 as the year mobile breaks…

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Content Marketing: The Ingredients of a Great Editorial Calendar

Last week we looked at the importance of using editorial calendars (or content calendars) to structure and report on your content marketing strategy. In this post, we show you the essential elements that make up an effective editorial calendar. With these five elements in place, you can plan, collaborate, measure success and get your content…

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Google's Mobile UX Warnings: All Signs Point To New Algorithm

Google has sent warning notifications to non-mobile-friendly websites en masse, adding weight to theories that the search giant is preparing a new mobile ranking algorithm. The Webmaster Tools notifications, reported by Search Engine Land, mark the latest effort by Google to encourage better mobile usability – a topic it has been talking about since at […]

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SEO Weekly Roundup: Google Knowledge Graph Now Appearing On 25% of Searches

For this week’s SEO news roundup, Tom Williams shares mobile content discovery insights, Google News updates, and a whole lot of Knowledge Graph… Google Knowledge Graph Now Reportedly Showing for 25% of Searches Google’s Knowledge Graph is now showing on roughly 25% of searches, according to Steven Levy, writing at Medium. In an in-depth article…

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