Resources

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

Bing and Yahoo! Test New Mobile-Friendly Designs

Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch. Both search engines appear to be aiming to improve user experiences for mobile web users, featuring card-like SERP designs reminiscent of Google. Yahoo!’s new look features arguably the most extensive changes, with distinct cards containing search results, images, related searches and ads. All [...]

ClickThrough Marketing Blog Image

Is Your Business Making the Full Digital Impact?

In this month’s featured post, Dr Dave Chaffey looks at the challenges facing marketers when it comes to integrating digital and traditional marketing plans. What’s more, you can enjoy 25% off attendance to the 2014 Smart Insights Digital Impact conference, and get the latest insights into Digital Transformation from industry experts – including ClickThrough MD…

ClickThrough Marketing Blog Image

SEO: Google's Knowledge Graph Successor Will Be "Largest Store of Knowledge in Human History"

Google is in the process of building a successor to its Knowledge Graph, and it will be the “largest store of knowledge in human history,” according to New Scientist. The system, known as Knowledge Vault, automatically gathers facts from around the web and uses machine learning to turn the data into useful information. No human [...]

ClickThrough Marketing Blog Image

SEO: Bing Now Recognises Conversations in Search

Bing has bolstered its context-specific search technology by allowing users to engage in a ‘conversation’ while searching. The Microsoft search engine already recognises questions like “Who is the Prime Minister of the United Kingdom?”, and displays relevant information from its knowledge base. In this case, ‘David Cameron’. The new innovation, announced in a blog post [...]

ClickThrough Marketing Blog Image

Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In [...]

Conversion Optimisation Case Study: Home Energy Services

ClickThrough Marketing recently worked with home Home Energy Services to improve conversions on one of its key landing pages. The results were very positive, with conversions increasing by more than 400%. What we did and why: The Challenge Home Energy Services asked ClickThrough Marketing to increase conversions on its central heating care landing page, feeling…

Categories

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter