Blogs

Read about our latest thoughts, news, opinions and ideas.
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PPC News Roundup: New AdWords Reports Show In-Store Visits

Sarah Kemp and Rachel Poole bring you the latest paid search news, including two new reports from AdWords to track in-store visits, changes to responsive ad formats, email management updates in AdWords, and Google verification for home service ads. New Google AdWords Reports Help Track In-Store Visits Google has released two new reports to help marketers learn more…

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PPC News Roundup: Bing Ads Experiments With Dynamic Search Ads

Sarah Kemp and Rachel Poole bring you the latest paid search news, including the latest addition to Bing Ads, Google AdSense distances itself from fake news sites, and Google reveals new format for price extensions. Bing Ads Testing Dynamic Search Ads Bing Ads has been testing Dynamic Search Ads in the US. These ads will…

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8 Paid Search Tactics to Get The Most from Your Black Friday Campaigns

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to deliver. Ian Boyden offers his eight top tips for getting more from your Black Friday campaigns this year. Black Friday 2015 generated more than £1.1 billion in retail sales, while the entire Black Friday and…

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Attention e-Commerce Managers: Why Is Your Paid Search Advertising Not Driving Sales?

Is your paid search not driving the returns you expected? It may not be the ad campaign that is failing you. Zoe Bates asks, ‘have you looked at the four Ps of your business?’ Price, product, promotion and place are vital components to driving your e-commerce results. Your paid search campaign is only one part…

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How A 12-Month Paid Search Forecast Can Boost Your e-Commerce Revenue

Zoe Bates takes a closer look at forecasting paid search ROI and offers her best practice advice for creating, monitoring and maximising on your PPC forecast to generate more online revenue. Most businesses need their forecasting to follow their financial year. It makes sense, as you can also map out seasonality and, over time, work…

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Don’t Stop Me Now! There is a Future in Guest Blogging

Has Matt Cutts put the boot into guest blogging? Dr Dave Chaffey doesn’t think so. It’s still a powerful digital marketing technique, he says – but if you’re churning out low-quality content to irrelevant blogs, it’s time to sharpen up your quality standards. The rising popularity of content marketing received a setback in January with…

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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