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How To Expand Your Keyword Universe With Extended Landing Pages

Lisa Coghlan takes a closer look at extended landing pages and explains how these can be used to boost organic search, conversions, and potentially sales. Your keyword universe. Another way of saying the amount of keywords that your website currently ranks for within Google’s search results. Depending on the size of your site, and the…

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Social Media News Roundup: LinkedIn Reaches 20 Million Users In The UK

Amy Dugmore brings you all the latest updates on LinkedIn, Kenshoo, Whatsapp, Facebook, and Pinterest in this week’s social media news roundup. LinkedIn Surpasses 20 million UK users LinkedIn now has 20 million members in the UK. The professional social network announced the news on Tuesday, 19 January. It also took the opportunity to reveal some statistics…

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ClickThrough’s Ultimate Proofreading Checklist

Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. Keeping copy squeaky clean isn’t the most exciting task in the office, but it’s one that is absolutely necessary and one that can set you apart as a…

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Social Media News Roundup: Instagram Partners Up

Lisa Coghlan brings you all the latest social media marketing news from the past seven days, including Instagram’s new Partner Program, Pinterest introduces visual search tool, Facebook Live now open to subscribers, and LinkedIn hits 400 million members mark. Instagram Partner Program Unveiled Instagram has launched its own Partner Program, with which companies have been…

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Social Media News Roundup: Is Twitter In Trouble?

Amy Dugmore brings you all the latest social media marketing news from the past seven days, including Twitter struggles in the US, Instagram offers new advertising options and Facebook and Google go head-to-head in Adobe’s Digital Index. Twitter Flatlines in the US Twitter saw just 2% growth in its global user-base between July and September…

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Social Media News Roundup: Facebook Updates Search

Amy Dugmore brings you all the latest social media marketing news from the past seven days, including Facebook’s improvements to search, Twitter’s new polling feature, and Instant Articles on iPhone. Facebook Refines Search Facility Facebook has updated its search to include a range of new features. These include improved search suggestions based on personalised data…

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