Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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5 Reasons Why It Pays To Forecast When Investing In Digital Marketing

Digital media have rightly been called ‘the most measurable ever’. Never before has marketing been so measurable or accountable. This gives us a great opportunity to forecast business outcomes from our investments in marketing activities which helps communicate our targets more confidently and gives us and our colleagues more confidence. But this is only the…

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PPC News Roundup: New AdWords Reports Show In-Store Visits

Sarah Kemp and Rachel Poole bring you the latest paid search news, including two new reports from AdWords to track in-store visits, changes to responsive ad formats, email management updates in AdWords, and Google verification for home service ads. New Google AdWords Reports Help Track In-Store Visits Google has released two new reports to help marketers learn more…

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PPC News Roundup: Bing Ads Experiments With Dynamic Search Ads

Sarah Kemp and Rachel Poole bring you the latest paid search news, including the latest addition to Bing Ads, Google AdSense distances itself from fake news sites, and Google reveals new format for price extensions. Bing Ads Testing Dynamic Search Ads Bing Ads has been testing Dynamic Search Ads in the US. These ads will…

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8 Paid Search Tactics to Get The Most from Your Black Friday Campaigns

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to deliver. Ian Boyden offers his eight top tips for getting more from your Black Friday campaigns this year. Black Friday 2015 generated more than £1.1 billion in retail sales, while the entire Black Friday and…

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Attention e-Commerce Managers: Why Is Your Paid Search Advertising Not Driving Sales?

Is your paid search not driving the returns you expected? It may not be the ad campaign that is failing you. Zoe Bates asks, ‘have you looked at the four Ps of your business?’ Price, product, promotion and place are vital components to driving your e-commerce results. Your paid search campaign is only one part…

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How A 12-Month Paid Search Forecast Can Boost Your e-Commerce Revenue

Zoe Bates takes a closer look at forecasting paid search ROI and offers her best practice advice for creating, monitoring and maximising on your PPC forecast to generate more online revenue. Most businesses need their forecasting to follow their financial year. It makes sense, as you can also map out seasonality and, over time, work…

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How To Expand Your Keyword Universe With Extended Landing Pages

Lisa Coghlan takes a closer look at extended landing pages and explains how these can be used to boost organic search, conversions, and potentially sales. Your keyword universe. Another way of saying the amount of keywords that your website currently ranks for within Google’s search results. Depending on the size of your site, and the…

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