Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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What I am reading today

Hyperactive on the Net as always. Here are the tabs I currently have open. I thought I would share them as a useful resource for anyone looking to which marketing techniques you should be considering in 2009, as well as who is out there talking about interesting marketing ploys, methods, tools and so on. Where…

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Reputation Management in 2009

Well, Google SearchWiki is still causing storms in the IM world about what it may or may not mean, or be intended to do. WebPRo News have a lengthy article on reputation management which goes into some of the issues being raised. The comments make interesting reading to see the differing views of SEO people,…

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Site search and conversion rates

An interesting new study has been published by ScreenPages showing that whilst only a small percentage of site visitors use site search (around 5% on average), those that do demonstrate conversion rates of on average over 50% higher than those that don’t. The survey covered 39 sites with over 3million visitors. Interestingly, the conversion rates…

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