Content Marketing

Read about our latest thoughts, news, opinions and ideas.
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How Journalism Training Can Help With Online Content Writing

As a trained journalist, ClickThrough online copywriter, Martin Boonham, can see a number of comparisons between the world of journalism, and the digital world of content writing. Here he discusses some of the main aspects of journalism that really helped with his switch of disciplines. Upon starting here at ClickThrough, I was asked why –…

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From Austin to Jagger – five Google updates without animal names

When Google launched its Panda and Penguin updates, it’s fair to say it ruffled more than a few feathers in the search industry. However, this isn’t anything new – Google updates its search algorithm hundreds of times each year. Many of these are just tweaks: but every so often, Google changes something big. Here, ClickThrough…

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How Google Authorship could help make your web content more attractive

Google’s Eric Schmidt has hinted that the search behemoth could give higher rankings to content when it’s linked to verified Google+ profiles –via Google Authorship. Here, ClickThrough online copywriter Jack Adams looks at how Authorship could make your web content more attractive to searchers. Have you recently created an informative blog post? One that’s loved…

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Black is the new green: Is Google News a less colourful place to be in 2013?

Google has updated the way it displays results in Google News. Results from searches in Google News no longer return with the site name in eye-catching emerald text. Google used to show the site name in green under the classic blue URL link. But now, attention-grabbing green has been replaced by a dull black tone…

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ClickThrough Marketing content team welcomes Martin Boonham

ClickThrough Marketing online copywriter Martin Boonham – one of our newest recruits –takes a few minutes to share his feelings about his role, his proudest moment, and desert island survival techniques. Who are you? – Martin Boonham, online content writer at ClickThrough Marketing. I’m affectionately known as ‘Boon’ by just about everyone. When did you start…

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The importance of quality web content in 2013

Quality web content has been somewhat overlooked in the past. However, after Google’s Panda and Penguin updates, it’s more important than ever. With these algorithmic overhauls, the search engine is much more adept at spotting poor-quality, spammy, or duplicate content – and is all too ready to dish out hefty penalties to pages that don’t…

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ClickThrough Marketing’s end-of-year roundup

Wow, is it the end of another year already? We’ve done so much stuff in 2012, and we wanted to share some of our favourite moments with you – with a handy infographic! Print it out and keep it in your pocket, if you like. And scroll down for ClickThrough copywriter Oliver Pyper’s take on…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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My top tips for writing a good company blog

It’s estimated that 95% of blogs are abandoned: left to rot, forgottten. These blog ghosts can haunt a company. Businesses which start a blog, but fail to update it, are advertising their lack of commitment to customers. It’s just not worth starting a blog, if you’re not able to see it through. Here, ClickThrough copywriter…

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