Digital Trends

Read about our latest thoughts, news, opinions and ideas.
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Why The 4 Ps Are Essential To Paid Search Forecasting

Our Head of Paid Search, Ian Boyden, gives us a brief update on the four ‘P’s of Paid Search, and why they are absolutely essential to your forecasting process and maximising ROI. Paid Search campaigns have the potential to deliver industry-leading results, for any business with a sound marketing strategy and proposition. Many businesses are…

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SEO News Roundup: Advice From Google For HTTPS Migration

Tom Williams brings you the latest in search engine optimisation news, including Google’s advice for HTTPS migration, additional AMP content for mobile search and a farewell to sitelink search boxes. Advice From Google For HTTPS Migration Let’s go back to last Friday’s Google hangout. At precisely 15:36, John Mueller said that anyone looking to switch…

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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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PPC News Roundup: AdWords To Support Remarketing To YouTube Viewers

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords supporting remarketing to YouTube viewers, Facebook’s ad placements across alternative platforms, and 7 brand new AdWords interface features. Latest From Google AdWords: New Support System In Place For Remarketing To YouTube Viewers Google has now leveraged the ability to remarket search ads for…

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ClickThrough First in the World to Uncover Magento 2 Bug

New platform, new challenges. And new solutions, thanks to our quick-thinking web development team. Developers here at ClickThrough were quick to respond when they were first to uncover a new bug in the Magento 2 ecommerce platform. Magento 2 is the reborn and revamped version of the successful ecommerce software. We at ClickThrough have long…

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SEO News Roundup: Questions of an Update Arise After Changes to Link Spam Targeting

Tom Williams brings you the latest news from the world of SEO, including changes to link spam targeting, confirmation that Google won’t reveal the identity of discredited links, and more. Changes to Link Spam Targeting Fluctuations in visibility on sites using aggressive link building tactics have led many to believe that an algorithm update has occurred….

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How To Integrate Your Marketing Communications in 2017

Integrating your marketing communications activities in 2017 Given the increase in importance of digital marketing activities to reach and influence our audiences, we have naturally seen the creation of new roles in businesses to manage them because of the specialist skills needed. You can’t manage or control search marketing or marketing automation if you don’t…

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SEO News Roundup: Interstitial Ad Penalty Arrives

Tom Williams runs through this week’s SEO news, including new mobile penalties, confirmation Google is still sending out manual actions post-Penguin, and more. Intrusive Interstitials Penalty Rolls Out Having released a statement forewarning its arrival back in August 2016, Google confirmed the roll out of the intrusive interstitials penalty on 10 January. The penalty is designed…

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SEO News Roundup: Google Confirms It Does Not Manually Control Traffic Patterns

Tom Williams breaks down all the latest news from the world of SEO, including protocols on how to treat closely related product pages, changes to recipes in the SERPs and more. Traffic Patterns Not Manually Controlled by Google Google has confirmed in a recent Google Webmasters Office Hours that it does not have any manual…

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Which Digital Marketing Activities Should We Focus On In 2017?

Dr. Dave Chaffey considers what digital marketing tactics businesses should adopt for 2017, with content marketing once again proving a major focus for the year ahead. Digital marketing has given us many opportunities for communicating digitally with our audiences as this list of more than 100 marketing channels by consultant David Sealey shows. This presents the challenge…

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