Digital Trends

Read about our latest thoughts, news, opinions and ideas.
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Choosing Gen Y marketing tools

Gen Y, or Generation Y, tools are those which have been developed during the Web 2.0 frenzy. These are tools and applications which for many are the only ways to communicate, with email and the phone becoming so last year. You need to be au fait with the opportunities these Gen Y tools present for…

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Advertising on Facebook

Facebook and other social networking sites are without doubt a growing phenomenon, and finally businesses seem to be embracing its potential. There are many ways to advertise on Facebook but we are going to focus on the free methods available for businesses in this article. Firstly, it is important to understand that there are different…

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Yahoo + Google – it’s official

As was reported previously in this blog, in recent weeks Google had been trialling running its ads on Yahoo, possibly to fend off the Microsoft ‘approaches’ entirely. The official announcement was made yesterday that Yahoo will host Google’s Adshare program on its own portal and search. However, there are still anti-trust issues, and Yahoo has…

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Call to search

It is all well and good to search engine optimise your website for as many of the terms and keywords you think your potential customers may use, but often those users do not know how to use search engines accurately. After all, “Google” is still one of the top searched upon terms on the major…

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Using social networks for search engine marketing

Businesses have been reluctant to adopt social networking as a marketing strategy, with some companies even blocking access to social networks as part of company policy. Whilst this may seem a good move when trying to keep employees busy doing their jobs rather than completing their Facebook profile, marketing and communications departments have been slowly…

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Should we still use the terms search engine optimization and search engine marketing?

Back in the late 1990s, many internet marketing companies focussed only on the search engines. There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too! The exceptional, and hence very busy, companies realised that there was far more to…

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