Digital Trends

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

ClickThrough Marketing’s end-of-year roundup

Wow, is it the end of another year already? We’ve done so much stuff in 2012, and we wanted to share some of our favourite moments with you – with a handy infographic! Print it out and keep it in your pocket, if you like. And scroll down for ClickThrough copywriter Oliver Pyper’s take on…

ClickThrough Marketing Blog Image

Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

ClickThrough Marketing Blog Image

The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

ClickThrough Marketing Blog Image

Google, keywords and the case of the disappearing data

Several public-facing keyword tools have been shelved after Google cracked down on web apps which don’t adhere to its terms of service. Here, ClickThrough Marketing’s web applications manager, Neil Paterson, summarises what is going on. It may sound like the title of a terrible fantasy film, but the reality is that Google is now withholding…

ClickThrough Marketing Blog Image

Search engine marketing industry expands in US and Canada

Search Engine Marketing (SEM) has grown significantly over the last decade, with the industry predicted to be worth around $23 billion (£14.3 billion) in North America alone by the end of 2012. This is according to a new report published by Econsultancy, which further estimates that the SEM market will grow by an additional $4…

ClickThrough Marketing Blog Image

Keeping up-to-date with the latest changes in marketing with Google

Did you notice the dramatic plunge in Google’s share price around the time of the announcement of their latest financial results? While most discussed the poor timing and leaked internal memo which precipitated the decline, for me it’s a reminder of the value in taking a deeper look at Google’s financial results to understand changes…

ClickThrough Marketing Blog Image

Are you using media attribution modelling?

I was recently speaking at the Marketing Week Live! conference and the use of media attribution was a common theme. For example Chris Fensome, Paid Search Specialist at First Choice described how it was a key part of their technique for driving efficiency in their Google Adwords campaigns. It also featured prominently in a talk…

ClickThrough Marketing Blog Image

The EU Cookie Law: Get A Free White Paper

The new EU Cookie Law came into force on May 26. Now, almost a month later, websites have had chance to digest the legislation and make the proper change to ensure visitors are aware of their site’s cookie policy. ClickThrough Marketing has been asked by several clients about the best practice ways to adhere to…

Blog Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.