Digital Trends

Read about our latest thoughts, news, opinions and ideas.
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Six things we learned from Google@Manchester: The Infographic

Adam Symes, senior account director at ClickThrough Marketing, joined senior PPC account executives Meriem Nacer and Samantha Thomas at Google@Manchester last month, as reported in our previous blog post. But what if you wanted to learn those six things in just 30 seconds? Well, now you can with this handy Infographic…

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Six Things We Learned From Google@Manchester

One of our favourite things about working in online marketing is that there’s always something new to think about. Embracing new technology, expanding our knowledge, keeping up with the ‘new’ and learning from the ‘old’ – these are all essential elements to an effective digital marketing strategy. That’s why we jumped at the chance to…

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Counterfeit product websites seized in Chanel ruling

In a landmark case, a judge in USA has allowed the seizure of nearly 700 domain names selling Chanel products, enforced the transfer all the domain names to GoDaddy with a redirection to a notice about seizure, and Google have been asked to “de-index” the sites. All the sites were allegedly selling counterfeit Chanel goods,…

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Google puts money into local search marketing

Google has acquired Zagat.com – a local restaurant review site – and this acquisition indicates that Google are getting ever more serious about local search. Zagat is not a start up but has reinvented itself for the Web after originally being a print based review platform. Looking at the stats – 350,000 reviewers, 100 countries,…

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10 Basic Questions for Reviewing Your Approach to Paid Search Marketing Strategy

When we work with a new client reviewing their search strategy, there is a common set of issues that are often discussed. I thought it would be useful to set these down, so that you can think through which apply to you. I have covered them as a series of basic questions to be reviewed….

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