PPC Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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PPC News Roundup: AdWords To Support Remarketing To YouTube Viewers

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords supporting remarketing to YouTube viewers, Facebook’s ad placements across alternative platforms, and 7 brand new AdWords interface features. Latest From Google AdWords: New Support System In Place For Remarketing To YouTube Viewers Google has now leveraged the ability to remarket search ads for…

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After eBay: Testing PPC Effectiveness

In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…

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