SEM Industry Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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Online, Offline: It’s All Digital Marketing

A senior Google staff member has quashed rumours of Google-branded high street shops, saying they aren’t needed as customers can find all the product information they need online. In light of the news, ClickThrough’s senior online copywriter Oliver Pyper ruminates on the ever-blurring boundaries between offline and online marketing. Google is part of our everyday…

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Google Clarifies its Assessment of which Links are Valid

It’s well known that Google will penalise sites which seek to gain improved natural listings by buying links. Site owners and SEOs who have followed Google’s Webmaster Tools content guidelines for linking will have known this for many years. The unethical approach of buying links was brought to public prominence by the 2011 New York…

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The Twitter advertising API and the rise and rise of paid search advertising

With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…

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The implications of Facebook Graph Search for marketers

I don’t believe that Facebook’s new Graph Search feature is a competitor to Google as some of the front page newspaper headlines have suggested. But it is a major new feature which Mark Zuckerburg hailed as “the third pillar of Facebook” after News Feed and Timeline. So it does warrant some serious thought. Facebook is…

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Walk the SEO walk, don’t talk the SEO talk

AdWords, bots, conversion rates, directories, eCommerce, feeds, gateways, HTML, impressions, keywords, link building, meta data, nofollows, organic, pagerank, redirects, trust rank, URLs and white hats. If you understood all of those words and phrases, congratulations, you probably work in digital marketing. If they looked like a foreign language, then you’re everybody else. There’s a problem…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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Google, keywords and the case of the disappearing data

Several public-facing keyword tools have been shelved after Google cracked down on web apps which don’t adhere to its terms of service. Here, ClickThrough Marketing’s web applications manager, Neil Paterson, summarises what is going on. It may sound like the title of a terrible fantasy film, but the reality is that Google is now withholding…

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Search engine marketing industry expands in US and Canada

Search Engine Marketing (SEM) has grown significantly over the last decade, with the industry predicted to be worth around $23 billion (£14.3 billion) in North America alone by the end of 2012. This is according to a new report published by Econsultancy, which further estimates that the SEM market will grow by an additional $4…

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Keeping up-to-date with the latest changes in marketing with Google

Did you notice the dramatic plunge in Google’s share price around the time of the announcement of their latest financial results? While most discussed the poor timing and leaked internal memo which precipitated the decline, for me it’s a reminder of the value in taking a deeper look at Google’s financial results to understand changes…

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Are you using media attribution modelling?

I was recently speaking at the Marketing Week Live! conference and the use of media attribution was a common theme. For example Chris Fensome, Paid Search Specialist at First Choice described how it was a key part of their technique for driving efficiency in their Google Adwords campaigns. It also featured prominently in a talk…

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