SEM Industry Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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Phorm losing popularity

As ISPs struggle to find ways forward to bring in advertising revenue, it seems that behavioural advertising using the likes of Phorm will not find many takers after all. This week, Sky and Tiscali signalled that they will not be using Phorm or NebuAd, nor do they plan to adopt behavioural advertising. This is good…

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Ranking is dead

Well, it’s not a definite, but it is highly likely to start losing importance in 2009. Google is introducing searches that will be personalised for each searcher. So, I could search on something, and based on my search history and even my IP address, I will get entirely different results from what you see, searching…

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Google’s SEO Guide

This week, Google published a starter guide for SEO. For the uninitiated into search engine optimisation, it is a good guide to creating websites that fit the basic search algorithms that Google uses. However, it is in no way comprehensive, and omits some pretty important SEM strategies that will help your website rank higher. For…

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PPC vs SEO During a Credit Crunch

Many businesses seem to be throwing money away on PPC at present, at a time when money is tight. PPC for some search terms is incredibly competitive (think anything to do with finance or money, eg mortgages, for starters), but it may well be that whichever sector you are in, you can save some of…

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