SEM Industry Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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Yahoo + Google – it’s official

As was reported previously in this blog, in recent weeks Google had been trialling running its ads on Yahoo, possibly to fend off the Microsoft ‘approaches’ entirely. The official announcement was made yesterday that Yahoo will host Google’s Adshare program on its own portal and search. However, there are still anti-trust issues, and Yahoo has…

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Call to search

It is all well and good to search engine optimise your website for as many of the terms and keywords you think your potential customers may use, but often those users do not know how to use search engines accurately. After all, “Google” is still one of the top searched upon terms on the major…

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Using social networks for search engine marketing

Businesses have been reluctant to adopt social networking as a marketing strategy, with some companies even blocking access to social networks as part of company policy. Whilst this may seem a good move when trying to keep employees busy doing their jobs rather than completing their Facebook profile, marketing and communications departments have been slowly…

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Should we still use the terms search engine optimization and search engine marketing?

Back in the late 1990s, many internet marketing companies focussed only on the search engines. There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too! The exceptional, and hence very busy, companies realised that there was far more to…

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ClickThrough hosts Free Online Recruitment Masterclass for Recruiters

ClickThrough Marketing ( has developed a workshop masterclass in online recruitment marketing and search engine optimisation. ClickThrough is a commercial organisation offering SEO, Pay Per Click & Online PR services.  Its latest event has been specifically prepared to provide marketeers in the Recruitment sector with the tools & knowledge needed to develop an effective online…

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