SEO Stats & Trends

Read about our latest thoughts, news, opinions and ideas.
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SEO News Roundup: Questions of an Update Arise After Changes to Link Spam Targeting

Tom Williams brings you the latest news from the world of SEO, including changes to link spam targeting, confirmation that Google won’t reveal the identity of discredited links, and more. Changes to Link Spam Targeting Fluctuations in visibility on sites using aggressive link building tactics have led many to believe that an algorithm update has occurred….

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SEO News Roundup: Interstitial Ad Penalty Arrives

Tom Williams runs through this week’s SEO news, including new mobile penalties, confirmation Google is still sending out manual actions post-Penguin, and more. Intrusive Interstitials Penalty Rolls Out Having released a statement forewarning its arrival back in August 2016, Google confirmed the roll out of the intrusive interstitials penalty on 10 January. The penalty is designed…

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SEO News Roundup: Google Confirms It Does Not Manually Control Traffic Patterns

Tom Williams breaks down all the latest news from the world of SEO, including protocols on how to treat closely related product pages, changes to recipes in the SERPs and more. Traffic Patterns Not Manually Controlled by Google Google has confirmed in a recent Google Webmasters Office Hours that it does not have any manual…

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SEO Weekly Roundup: More Evidence of a New Ranking Signal in Google?

ClickThrough’s resident SEO newshound Tom Williams is back again with the biggest stories from the last few days… More Evidence That Mobile UX May Soon Be a Ranking Factor: Enter Mobile Usability Reports The SEO-sphere has been busy with rumours that mobile user experience may soon be a Google ranking factor. Last week, another piece…

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SEO Weekly Roundup: Pirates, Robots and Mobile Search

Another week, another raft of developments in search engine optimisation. Here are five big stories that have gotten us thinking over the last seven days. Pirate Sites Sink as Google Rolls Out New Version of its Anti-Piracy Algorithm After criticism of its anti-piracy efforts from the likes of James Murdoch, Google announced on Friday, October…

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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