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Top Tips For Phasing Your PPC Budget

Do you plan your PPC budgets effectively? Do you consider when consumers are in the research stage of their buying journey? Or concentrate solely on the purchase? Discover Ian Boyden’s top tips for effective budget phasing. How we recommend you phase your PPC budget A lot of advertisers are still planning their PPC budgets based…

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10 Ways Your Brand Impacts Search Performance

Jade Coleman and Alison Humphries run through five ways “brand” can impact search performance, from both an SEO and Paid Search perspective.  SEO Perspective #1 Exclusivity Resellers like Amazon are a great way to reach a wider audience. However, due to the popularity, site strength and marketing budgets these types of websites have, they could…

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Increase Transactions With An Optimised Checkout Experience

Richard Chapman details the fundamentals of optimising your checkout experience with CRO best practices, to ensure you provide smooth user experiences and ultimately increase transactions. Cart abandonment is something every e-commerce retailer knows and loathes. No matter how much traffic is driven to your e-commerce site, you won’t see a healthy ROI if your checkout…

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Black Friday 2017 – Quick Wins To Deploy In Your PPC Strategy Now

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to maximise your revenue opportunities. Ian Boyden offers his top tips for getting more from your Black Friday campaigns this year. Last year, Black Friday saw a total spend of £1.23bn on online retail sites, meaning a 12.2%…

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E-Commerce News Roundup: Mobile Search Increases On Black Friday

Lisa Coghlan outlines the latest news to come out of Black Friday and Cyber Monday sales in 2016, including increase in mobile shopping on Black Friday, Cyber Monday success, and an update on cart abandonment rates over the Black Friday weekend. Mobile Search Reaches New Heights On Black Friday According to new research from Adobe…

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E-Commerce News Roundup: Study Pinpoints Social’s Influence on Consumers

Lisa Coghlan details the latest in e-commerce news and advice, including a recent study on the influence social media has on a consumer’s path to purchasing, great expectations for Black Friday 2016, and the importance of online security to consumers. Study Pinpoints Social’s Influence on Consumers In a recent study by US marketing platform, Crowdtap,…

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E-Commerce News Roundup: Mobile App Sales Overtake Mobile Web

Lisa Coghlan outlines the latest e-commerce news and industry updates, including the growth of mobile app sales, increases in next day delivery for e-retailers, and BHS’ move to online. Mobile App Sales Surpass Mobile Web Sales According to recent research, mobile commerce (m-commerce) sales are up by 40% in 2016, with the majority of these…

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Is Mobile Marketing Really as Important as we Think it is… Think ‘Multichannel Majority’ not ‘Mobile First’

Dr. Dave Chaffey explains that, while we may live in a mobile world, ignoring ‘traditional’ devices is a costly mistake made by many digital marketers. The multichannel age is upon us. In a sense, the commercial importance of ‘mobile search’ and the popularity of searches on smartphones is ‘old news’. It’s now more than two years since we…

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E-Commerce News Roundup: Transparent Product Information Key to Success

Lisa Coghlan details the latest in e-commerce news and advice including the importance of transparent product information and omnichannel success for SMEs. Transparency Equals Customer Loyalty Recent research from Label Insight has found that a brand that is more transparent about their product offering results has a more loyal customer base. According to research, 73%…

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