ECommerce

Read about our latest thoughts, news, opinions and ideas.
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Google AdWords enhanced campaigns – how will they affect PPC managers?

Google AdWords has announced the launch of enhanced campaigns – designed to simply Google advertising and make bidding across different devices (like tablets and mobile), easier. Some say the move will deliver greater budget control and more meaningful metrics, whilst others claim it over-simplifies paid search. Here, ClickThrough copywriter Jack Adams and paid search manager…

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Five Things You Need to Know About Google Product Ads

Google Shopping is becoming a commercial product from February. Online businesses which currently enjoy lots of free traffic from Google Shopping product searches should be prepared for the new, pay-per-click model, as Google is phasing out free listings. From June, all Google Shopping results will be paid-for – and must take the form of product…

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ClickThrough Marketing’s end-of-year roundup

Wow, is it the end of another year already? We’ve done so much stuff in 2012, and we wanted to share some of our favourite moments with you – with a handy infographic! Print it out and keep it in your pocket, if you like. And scroll down for ClickThrough copywriter Oliver Pyper’s take on…

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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My top tips for writing a good company blog

It’s estimated that 95% of blogs are abandoned: left to rot, forgottten. These blog ghosts can haunt a company. Businesses which start a blog, but fail to update it, are advertising their lack of commitment to customers. It’s just not worth starting a blog, if you’re not able to see it through. Here, ClickThrough copywriter…

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Mobile and social behind websites in terms of Internet marketing spend

If you’re feeling like a wallflower at the social media party, and a little reluctant to jump head first into the mobile pool, you may not be alone. 100 retail heads were questioned as part of a recent survey by Econsultancy, which uncovered information about their digital strategies for the next year. Though the growth…

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Set your store by Trusted Stores

Google announced its Trusted Store program for US merchants last autumn. This last week, Google has acquired KikScore and its underlying technology, which would seem, along with the announcement about Google Shopping, to imply that anyone running an e-commerce operation will need to focus far more in the future on delivering great customer service, conducting…

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