Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Email newsletters

We have talked about the importance of sending an email newsletter and building a mailing list of your customers previously. Here are some more reasons to send a regular email newsletter out to your existing customers, and interested parties. The idea of the newsletter is to: a) inform customers and potential customers as concisely as…

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Yahoo’s Web Analytics

Yahoo has announced that it will be launching a web analytics service, on a limited basis starting this week, primarily aimed at small business and e-commerce sites, but rolling out in to 2009 and beyond. Considering Google’s ubiquity in the free web analytics space, Yahoo’s move could be seen to be brave, although they offer…

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Dynamic URLs and SERPS

There has been considerable confusion recently about Google’s ability to index dynamic URLs, mainly due to Google’s blog post about static vs dynamic URLs For search engine optimisers as well as website owners, there seems to have been difficulties understanding exactly what Google is saying, and therefore what changes need to be made. In an…

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Yahoo Search Marketing help

Yahoo Search Marketing have archived previous webinars which offer help not just on the use of the Yahoo PPC system, but also on topics such as choosing keywords, writing effective ads, geo-targeting and more. The webinars open in a new window and are easy to navigate, giving you a chance to take in the information…

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E-mail Marketing

I have just read a piece in our local business newspaper, written by a so-called online marketing expert, all about e-mail marketing. It reminded me that as we approach Christmas, many companies will be looking to promote their products and services. Many will opt for an e-mail campaign, especially in times of recession where cuts…

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Using Google trends wisely

Google Trends is a tool which allows SEOs, online publishers, site owners, and many others to track what may be developing in the news, hot products etc and therefore produce keyword rich content that can pick up current traffic, or run campaigns that target hot topics. (However, it is based on Google.com searches and is…

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“The Internet is fast becoming a cesspool…”

“..where false information thrives,” so says Google’s CEO, Eric Schmidt, this week to a conference of magazine industry execs visiting the Google campus. His pitch was about the importance of brands, and how branding shows trusted content. However, the blogosphere has leapt on this comment to once again criticise Google’s handling of paid links, and…

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Social sites attract mobile users

According to a new online survey by ABI Research, two social networking sites stand out from the crowd when it comes to attracting mobile users. “The social network is increasingly becoming a central hub for communication across online and mobile domains for many consumers,” said Research Director, Michael Wolf. MySpace and Facebook are the two…

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