Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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“The Internet is fast becoming a cesspool…”

“..where false information thrives,” so says Google’s CEO, Eric Schmidt, this week to a conference of magazine industry execs visiting the Google campus. His pitch was about the importance of brands, and how branding shows trusted content. However, the blogosphere has leapt on this comment to once again criticise Google’s handling of paid links, and…

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Social sites attract mobile users

According to a new online survey by ABI Research, two social networking sites stand out from the crowd when it comes to attracting mobile users. “The social network is increasingly becoming a central hub for communication across online and mobile domains for many consumers,” said Research Director, Michael Wolf. MySpace and Facebook are the two…

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Credit crunch? Not in internet marketing

A new report by Rackspace has found that many chief marketing officers are planning to spend their 2009 budget on online marketing rather than traditional ad media. Although the overall advertising spend in the US was found to be down this year, many have spotted that the online spend is up. Although it may be…

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Growing concern about hacked websites

There has been considerable online press coverage recently about server vulnerabilities, websites hosting malicious code eg virus in HTML, and hacked websites generally. (Actually, the correct term is ‘cracked’ as ‘hacked’ just means anything to do with coding, rather than nasty code). If you run a commercial website, it is vital that not only is…

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Writing a blog is easy!

For SEO and search engine marketing, the benefits of writing a blog are many fold. Firstly, you can add regular detailed commentary to your site which includes keywords and long tail terms that will enable your site to be found on the search engines for a wider variety of search terms. You can build up…

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Blogsearch Tool

Google has launched a new blog searching tool, Blogsearch. It offers the chance to search for tech, business, gaming, science, entertainment, TV and movies,  amongst other subjects, as well as by keyword. There seems to be a wide range of blogs indexed, rather than just the A list bloggers, so you get a reasonably broad…

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