Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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PPC Services – Stretch your budget

Pay Per Click, although a simple idea in itself, and proven for traffic generation, has now become a complex game. In order to learn how it all works and ensure you get the best bang for your buck, you need to spend many hours experimenting with bids and keywords, monitoring and measuring, and tweaking your…

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PPC vs SEO During a Credit Crunch

Many businesses seem to be throwing money away on PPC at present, at a time when money is tight. PPC for some search terms is incredibly competitive (think anything to do with finance or money, eg mortgages, for starters), but it may well be that whichever sector you are in, you can save some of…

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Reminder to all: back up your site

2am: mobile rings. “Uh? Yes?” “Our site has gone. GONE! And there’s something from the hosting company in the inbox saying they don’t have a back up. <voice goes up 2 octaves> We’re OFFLINE and it’s Hallowe’en.” “Oh, yeah, um, right, hang on, ……Busy time for your product line. Give me 5 minutes, I’ll call…

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Shout about your business!

Brand new to the world of Internet marketing opportunities today is a great British website called Internet Shout. Although set up as a verbal forum, where users leave voice messages in their conversations rather than written ones, the opportunities for canny Internet Marketers are immense. We’ll give you a few clues. Verbal press releases? Testing…

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