Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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ClickThrough hosts Free Online Recruitment Masterclass for Recruiters

ClickThrough Marketing (www.clickthrough-marketing.com) has developed a workshop masterclass in online recruitment marketing and search engine optimisation. ClickThrough is a commercial organisation offering SEO, Pay Per Click & Online PR services.  Its latest event has been specifically prepared to provide marketeers in the Recruitment sector with the tools & knowledge needed to develop an effective online…

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MasterClass Part 9: 10 Steps to SEO Success

Maintenance & Ongoing Management To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement Remember that search engine algorithms are constantly changing their Relevancy criteria – therefore…

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MasterClass Part 8: 10 Steps to SEO Success

Reporting & Analysis To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement As with any marketing campaign, it is essential to continuously monitor the results of…

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MasterClass Part 7: 10 Steps to SEO Success

Search Engine Submission To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement Once your search engine optimisation campaign is complete you need to ensure that the…

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The Future of Search in Europe

Search has come along way in recent years – but what is the future of search in Europe and how do the major players see search developing over the coming years? A special report from the Search Engine Strategies 2005 Conference, June 1-2, London In the first session at the start of Day 1, Google,…

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MasterClass Part 6: 10 Steps to Success

Link Building Part 1 to 5 in this SEO master class series dealt with stages 1 to 6 of successful search engine optimisation (SEO). Part 6 will review stage 7 – Link Building. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection…

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