Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

ClickThrough Marketing Blog Image

MasterClass Part 5: 10 Steps to Success

Site Optimisation Part 1 to 4 in this SEO master class series dealt with stages 1 to 5 of successful search engine optimisation (SEO). Part 5 will review stage 6 – Site Optimisation. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection…

ClickThrough Marketing Blog Image

Calls to Actions – 5 Quick Tips

The article How to Improve the Conversion Rate of your Site outlined some things to consider to help improve the conversion of traffic that arrives from search engine positions and the importance of having clear concise calls to actions on all areas of your website. To expand on this, here are 5 useful tips and…

ClickThrough Marketing Blog Image

MasterClass Part 4: 10 Steps to SEO Success

Part 1 to 3 in this SEO master class series dealt with stages 1 to 4 of successful search engine optimisation (SEO). Part 4 will review stage 5 – Content Development. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development…

ClickThrough Marketing Blog Image

How to Choose an SEO Company

SEO is such a complex area, that each SEO company or consultant may use completely different methods and styles of implementing SEO services. Therefore, when choosing an SEO company to deliver optimisation services for your web site, there are a number of key questions to ask and things to look out for. The top 5…

ClickThrough Marketing Blog Image

MasterClass Part 3: 10 Steps to SEO Success

Keywords Analysis & Selection Part 1 and 2 in this series dealt with stages 1 to 3 of successful search engine optimisation (SEO). Part 3 will review stage 4 – Keyword Analysis and Selection. To summarise, the best practice approach to Search Engine Optimisation (SEO) is as follows: Site Performance Audit Objectives Setting Project Plan…

ClickThrough Marketing Blog Image

Copywriting: 6 Tips to Converting Traffic

Over the last 12 months the use of Search Engine Marketing to drive relevant traffic from search engines has become much higher on the agenda of many businesses and marketing professionals. Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of…

ClickThrough Marketing Blog Image

7 Tips to Successful Pay Per Click Campaigns

This tips article celebrates the upcoming launch of our Tips Database, which will contain a searchable database of hundreds of quick tips on Pay Per Click Marketing, Search Engine Optimisation, Keywords Strategy and other areas of search engine marketing. Here are this months top tips to successful pay per click marketing. TIP #1 – Geography…

ClickThrough Marketing Blog Image

MasterClass Part 2: 10 Steps to SEO Success

Our January 2005 newsletter dealt with stage 1 of the 10 stage process to successful search engine optimisation (SEO). This article will review stages 2 and 3. To summarise, the best practice approach to Search Engine Optimisation is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure…

ClickThrough Marketing Blog Image

Stop Search Engine Spam

Review your web site to ensure that you are not spamming search engines and risking your site being banned. Most people know that spamming search engines is bad. There are many variations on the definition of search engine spam. Simply put, it the process of trying to mislead a search engine spider into thinking that…

Blog Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.