Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO Challenge

Each year someone launches a search engine optimisation challenge, which offers SEO experts the chance to prove their expertise by getting the best ranking on Google for a specific term. The latest is the Busby World Cup SEO Challenge and the term is “Busby SEO Challenge”. Already there are some 220+ international entrants and it…

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Yahoo + Google – it’s official

As was reported previously in this blog, in recent weeks Google had been trialling running its ads on Yahoo, possibly to fend off the Microsoft ‘approaches’ entirely. The official announcement was made yesterday that Yahoo will host Google’s Adshare program on its own portal and search. However, there are still anti-trust issues, and Yahoo has…

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Landing page load time in Adwords quality score

Google Adwords has announced on the Inside Adwords blog the introduction of a new factor in its Quality Score algorithm. On the Keyword Analysis page, the keyword is graded based on the time the page takes to load and given a score of: This page loads slowly No problems found No problems found. Load time…

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Call to search

It is all well and good to search engine optimise your website for as many of the terms and keywords you think your potential customers may use, but often those users do not know how to use search engines accurately. After all, “Google” is still one of the top searched upon terms on the major…

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Using social networks for search engine marketing

Businesses have been reluctant to adopt social networking as a marketing strategy, with some companies even blocking access to social networks as part of company policy. Whilst this may seem a good move when trying to keep employees busy doing their jobs rather than completing their Facebook profile, marketing and communications departments have been slowly…

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Should we still use the terms search engine optimization and search engine marketing?

Back in the late 1990s, many internet marketing companies focussed only on the search engines. There is no denying that the search engines do bring results and hence traffic to a website, but there is life beyond the search engines too! The exceptional, and hence very busy, companies realised that there was far more to…

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