Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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MasterClass Part 9: 10 Steps to SEO Success

Maintenance & Ongoing Management To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement Remember that search engine algorithms are constantly changing their Relevancy criteria – therefore…

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MasterClass Part 8: 10 Steps to SEO Success

Reporting & Analysis To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement As with any marketing campaign, it is essential to continuously monitor the results of…

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MasterClass Part 7: 10 Steps to SEO Success

Search Engine Submission To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure Optimisation Link Building Search Engine Submission Reporting & Analysis Maintenance & Improvement Once your search engine optimisation campaign is complete you need to ensure that the…

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The Future of Search in Europe

Search has come along way in recent years – but what is the future of search in Europe and how do the major players see search developing over the coming years? A special report from the Search Engine Strategies 2005 Conference, June 1-2, London In the first session at the start of Day 1, Google,…

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MasterClass Part 6: 10 Steps to Success

Link Building Part 1 to 5 in this SEO master class series dealt with stages 1 to 6 of successful search engine optimisation (SEO). Part 6 will review stage 7 – Link Building. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection…

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MasterClass Part 5: 10 Steps to Success

Site Optimisation Part 1 to 4 in this SEO master class series dealt with stages 1 to 5 of successful search engine optimisation (SEO). Part 5 will review stage 6 – Site Optimisation. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection…

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Calls to Actions – 5 Quick Tips

The article How to Improve the Conversion Rate of your Site outlined some things to consider to help improve the conversion of traffic that arrives from search engine positions and the importance of having clear concise calls to actions on all areas of your website. To expand on this, here are 5 useful tips and…

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MasterClass Part 4: 10 Steps to SEO Success

Part 1 to 3 in this SEO master class series dealt with stages 1 to 4 of successful search engine optimisation (SEO). Part 4 will review stage 5 – Content Development. To summarise, the best practice approach to SEO is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development…

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How to Choose an SEO Company

SEO is such a complex area, that each SEO company or consultant may use completely different methods and styles of implementing SEO services. Therefore, when choosing an SEO company to deliver optimisation services for your web site, there are a number of key questions to ask and things to look out for. The top 5…

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