Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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MasterClass Part 3: 10 Steps to SEO Success

Keywords Analysis & Selection Part 1 and 2 in this series dealt with stages 1 to 3 of successful search engine optimisation (SEO). Part 3 will review stage 4 – Keyword Analysis and Selection. To summarise, the best practice approach to Search Engine Optimisation (SEO) is as follows: Site Performance Audit Objectives Setting Project Plan…

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Copywriting: 6 Tips to Converting Traffic

Over the last 12 months the use of Search Engine Marketing to drive relevant traffic from search engines has become much higher on the agenda of many businesses and marketing professionals. Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of…

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7 Tips to Successful Pay Per Click Campaigns

This tips article celebrates the upcoming launch of our Tips Database, which will contain a searchable database of hundreds of quick tips on Pay Per Click Marketing, Search Engine Optimisation, Keywords Strategy and other areas of search engine marketing. Here are this months top tips to successful pay per click marketing. TIP #1 – Geography…

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MasterClass Part 2: 10 Steps to SEO Success

Our January 2005 newsletter dealt with stage 1 of the 10 stage process to successful search engine optimisation (SEO). This article will review stages 2 and 3. To summarise, the best practice approach to Search Engine Optimisation is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure…

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Stop Search Engine Spam

Review your web site to ensure that you are not spamming search engines and risking your site being banned. Most people know that spamming search engines is bad. There are many variations on the definition of search engine spam. Simply put, it the process of trying to mislead a search engine spider into thinking that…

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