Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Google optimises Webmaster Central

Google has revealed improvements to Webmaster Central, according to the site’s latest blog entry. The search engine claims that the robots.txt analysis tool is now able to properly recognise sitemap declarations and relative urls. Google’s official Webmaster Central blog states that earlier versions of the tool were unable to pick up sitemaps and only understood…

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Yahoo! and Novarra team up for oneSearch

Yahoo! has selected Novarra as the server platform for use with the mobile search engine oneSearch. The program will adapt websites for use on mobile phones using the 6.5 version of its Vision software. Users will be able to click links provided by the oneSearch result where the Novarra Vision server platform will then automatically…

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Google adapts algorithm for underscores

Google will soon be adapted to treat underscores as word separators in the same way as it does dashes. Speaking at the Word Camp conference in San Francisco this week, Google’s Matt Cutts confirmed that the search engine will be optimised to allow underscores to separate words in online searches. According to Cnet News, up…

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