Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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MasterClass Part 2: 10 Steps to SEO Success

Our January 2005 newsletter dealt with stage 1 of the 10 stage process to successful search engine optimisation (SEO). This article will review stages 2 and 3. To summarise, the best practice approach to Search Engine Optimisation is as follows: Site Performance Audit Objectives Setting Project Plan Keyword Analysis & Selection Content Development Site Structure…

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Stop Search Engine Spam

Review your web site to ensure that you are not spamming search engines and risking your site being banned. Most people know that spamming search engines is bad. There are many variations on the definition of search engine spam. Simply put, it the process of trying to mislead a search engine spider into thinking that…

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