AdWords

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PPC News Roundup: Google AdWords Launches ‘Maximise Conversions’

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Maximise Conversions from Google AdWords, Instagram adds Click-To-Messenger ads, Snapchat hit by low quality ads and AdWords uses machine learning to track purchase intent. Google AdWords’ New Feature Manages Auction Bids Google AdWords unveiled a new bidding feature at the end…

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PPC News Roundup: Google Announces Cross Device Remarketing Launch

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including cross device remarketing coming to the Google Display Network, video ad updates on Snapchat and Twitter, and possible changes to Quality Score reporting metrics in AdWords. Cross Device Remarketing Available On GDN Mid May Cross device remarketing will be available on…

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google AdWords’ latest update to ad extensions, an update to Facebook’s dynamic ads, and the introduction of mid-roll ads to video sharing platforms. Google AdWords Announces Extension Updates In January 2017, Google announced updates to two types of AdWords extensions: location…

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PPC News Roundup: Bing Ads Launches Expanded Text Ads Worldwide

Sarah Kemp and Rachel Poole detail the latest in paid search news, including Bing’s expanded text ads release, click-to-text ad extensions come out of beta, and the launch of Google’s affiliate location extensions. Bing Ads Launches Expanded Text Ads Worldwide On 25 October 2016, Bing rolled out expanded text ads globally. Marketers are now able…

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PPC News Roundup: Google Pinpoints Top Car Dealerships In Ads

Rachel Poole and Sarah Kemp outline the latest PPC news and advice, including Google’s latest addition to the local 4-pack, format changes to PLAs, click-to-text testing in mobile ads and more.   Google Pinpoints Top Car Dealerships In Ads Google is testing a change to local ad packs which could specifically benefit car dealerships and…

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PPC News Roundup: Facebook Reveals New Tools & Ad Options

Sarah Kemp details the latest in paid search news and advice including Facebook’s latest endeavour into data measurement tools and ad formats, Twitter’s foray into native app ad campaigns, and a new Shopping tab in Bing Ads Editor. Facebook Announces New Measurement Tools & Ad Options On 21 September 2016, Facebook revealed five new measurement…

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PPC News Roundup: Bing Ads Introduces Data Comparison

Sarah Kemp and Rachel Poole bring you the latest paid search news and advice, including a data comparison update in Bing Ads, a new preview tool for expanded text ads, and how Google’s automated ad extensions can make it difficult to conduct granular optimisation. Bing Ads Introduces Data Comparison Bing Ads has added a comparison…

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