AdWords

Read about our latest thoughts, news, opinions and ideas.
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PPC News Roundup: Improve Conversion With Location Bid Adjustments

Rachel Poole and Sarah Kemp bring us the latest paid search news, including a brief guide on using AdWords location bid adjustments, promotion management in AdWords, and the increasing benefits of Bing. How to Use AdWords Location Bid Adjustments Targeting users by geographical location can make a huge difference to conversion, so taking advantage of…

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PPC News Roundup: How To Fix Your Remarketing Campaign

Rachel Poole and Sarah Kemp bring us the latest paid search news, including tips for remarketing campaigns, Google AdWords features to watch, Bing discontinues ad intelligence features and how to use Snapchat Features to connect to customers. How To Review Your Remarketing Campaign Rachel Law details five steps to take when troubleshooting a poorly performing…

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How To Get Mobile Ready with Mobile Preferred Ads

As we count down the days until the post-Christmas sales mayhem begins it’s worth making sure you are ready for the surge in search volume across all devices, advises Anisha Birdi. Online shopping is available 24 hours a day and you have the freedom to shop from any location at your fingertips (providing there is…

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Google AdWords Announces Smart Goals

Smart Goals has been introduced to collect aggregated conversion data from websites that have Google Analytics enabled. Lots of advertisers already measure conversions using Adwords Conversion Tracking but many SMEs may not be tracking conversions at all. Smart Goals has been introduced to help smaller businesses and advertisers to keep track of important visits to…

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PPC News Roundup: Mobile Ad Spend Drives Black Friday Sales

Rachel Poole and Sarah Kemp bring us the latest paid search news, including video campaign metrics added to AdWords Android app, new features to Google Shopping and AdWords adds store visit metrics. Mobile Ad Spend Soars for Black Friday Data in from Kenshoo has revealed that this year’s American Thanksgiving holiday, which took place on…

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AdWords Innovations to Test in 2016

Dr. Dave Chaffey shares his insights into three new development themes that have taken place with AdWords this year and explains why these will prove important to digital marketers in 2016. For many years, the innovations in natural search ranking factors seemed bigger and more frequent than new features in Google AdWords. Now, this situation…

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