PPC

Read about our latest thoughts, news, opinions and ideas.
ClickThrough Marketing Blog Image

George Chapple Starts New Role as Search Marketing Assistant at ClickThrough

This time we get the lowdown from George Chapple, Search Marketing Assistant at ClickThrough  to discuss paid search, his new job at ClickThrough and his band ‘Crash the Party’. Who are you? – George Chapple, Search Marketing Assistant here at ClickThrough. When did you start at ClickThrough? – I started full time in January 2011….

ClickThrough Marketing Blog Image

Quick fixes for low quality pages post-Panda

Whilst the noise about the Google Panda update (previously called the Farmer update) is beginning to die down, there will still be many websites who should consider the value and quality of all their content and how this may reduce their chances of good listing in the SERPs. The obvious contenders may not be those…

ClickThrough Marketing Blog Image

AdWords Automated Rules Ends Sleepless Nights

Martyn Wright, Implementation Manager at ClickThrough, reveals how Automated Rules will help marketers get a good nights sleep. News of a fairly major feature in Adwords has emerged today … Automated Rules. This new feature from the Google AdWords team lets you pause, activate or change bids at campaign, adgroup, keyword or ad level when certain criteria…

ClickThrough Marketing Blog Image

11 Search Trends for 2011

In his final post of 2010, Dr Dave Chaffey predicts what he believes will be the major trends in search in 2011, including the importance of social media, understanding consumer intent, video search and local search. ________________________________________________________________ Well it’s that time of year to take stock of which marketing techniques were effective this year and…

ClickThrough Marketing Blog Image

Why Search Marketing Agencies Celebrate Christmas In July

Are you getting into the Christmas spirit? Well, you’re 3 months too late! Not meaning to be harsh but any business wishing to cash in on Christmas should have all their plans laid out during that most unlikely of times – summer. Whether you plan a social media campaign, PPC or SEO, your agency should have…

ClickThrough Marketing Blog Image

ClickThrough Welcomes New Paid Search Account Director

Zoe O’Neil Joins ClickThrough as Our New Paid Search Account Director Clickthrough Marketing are pleased and excited to announce the arrival of Zoe O’Neil, who joins us to head up our Paid Search division.  She joins us with an impressive track record in search marketing, and will be responsible for building on the high standards…

ClickThrough Marketing Blog Image

Why Search Marketing Agencies Must Thrive on Change

It is not just companies and government departments who are needing to adapt to the swiftly changing sands of the internet-driven world. Search engine agencies are needing to think on their feet too, particularly in times of economic difficulties. What is becoming increasingly apparent is that we can no longer rely on ‘it worked last…

ClickThrough Marketing Blog Image

Google Instant Preview – How it Will Affect Search Engine Optimisation and Pay Per Click Marketing

Following on from our blog post on Google Instant Preview, we’ve produced a ready-to-print one-page summary on how we believe Google Instant Preview will affect webmasters and search marketers. In this document we give a quick summary of the change, and our thoughts on why we believe web design is going to have an increased…

ClickThrough Marketing Blog Image

Google Instant Preview Shakes Up Search

Google Instant Preview Allows Users to Preview Pages in Search Engine Results Pages (SERPs) Before Visiting Them After giving the search market a shot in the arm with Google Instant… here comes Google Instant Preview (is Google Instant becoming a brand in it’s own right here, like Google AdWords?). So, what’s Google Instant Preview? Well,…

PPC Book

Blog Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.