Read about our latest thoughts, news, opinions and ideas.
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Six things we learned from Google@Manchester: The Infographic

Adam Symes, senior account director at ClickThrough Marketing, joined senior PPC account executives Meriem Nacer and Samantha Thomas at Google@Manchester last month, as reported in our previous blog post. But what if you wanted to learn those six things in just 30 seconds? Well, now you can with this handy Infographic…

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Six Things We Learned From Google@Manchester

One of our favourite things about working in online marketing is that there’s always something new to think about. Embracing new technology, expanding our knowledge, keeping up with the ‘new’ and learning from the ‘old’ – these are all essential elements to an effective digital marketing strategy. That’s why we jumped at the chance to…

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Reviewing Google marketing updates in 2011 – how did you fare?

The 16 changes that mattered to Google marketing in 2011 Since December is that time of year when we look forwards and also reflect, I’d take a look at some of the major changes in search in 2011. I hope these will act like a checklist helping you think through what you have covered and…

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Google Adwords Auctions

Wordstream.com have created an infographic showing how Google Adwords auctions work. For many, the auction may be a mystery, but this graphic shows quite clearly how it works. If you have not yet read our PPC book (available from Amazon), you may want to check out Tips 66 – 68 about keeping your Quality Score…

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How Will You Use Google Analytics Real Time?

Did you notice that in September, Google Analytics introduced a major new feature which addresses a well-known limitation in its service? You may not have noticed since around the same time Google Analytics introduced its’ premium service where larger organisations gain support and other features for a fee. This got a lot of the coverage…

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Amy Bott Appointed ClickThrough’s Head of Paid Search

This time we put the questions to Amy Bott, ClickThrough’s new Head of Paid Search. Amy explains why she believes cross-channel attribution is key to PPC and reveals her signature dish… Who are you? – Amy Bott, ClickThrough’s new Head of Paid Search. When did you start at ClickThrough? – I joined on 19th September so I’m…

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Google announces +1 button on PPC ads

Following on from a slew of announcements about Google+ additions, the latest is that the +1 and personal recommendations are to be added to ads on the Google Display network. Google appear to be throwing pretty much everything behind Google+ and +1s and anyone serious about maximising the return in investment from internet marketing needs…

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10 Basic Questions for Reviewing Your Approach to Paid Search Marketing Strategy

When we work with a new client reviewing their search strategy, there is a common set of issues that are often discussed. I thought it would be useful to set these down, so that you can think through which apply to you. I have covered them as a series of basic questions to be reviewed….

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Zoe O’Neil Starts New Role as Operations Director

In the latest profile we talk to Zoe O’Neil about her new role as Operations Director, process change delivery and why she loves Dirty Rotten Scoundrels. Who are you? – Zoe O’Neil, ClickThrough’s Operations Director When did you start at ClickThrough? – I joined the Paid Search team in Nov 2010 and now have responsibility for…

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