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Google Instant Preview Shakes Up Search

Google Instant Preview Allows Users to Preview Pages in Search Engine Results Pages (SERPs) Before Visiting Them After giving the search market a shot in the arm with Google Instant… here comes Google Instant Preview (is Google Instant becoming a brand in it’s own right here, like Google AdWords?). So, what’s Google Instant Preview? Well,…

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ASA Taking Interest in Online Ads

From 1st March 2011, the Advertising Standards Agency will be keeping a watchful eye on more than just online adverts; its remit is being extended to include content hosted by companies, for instance, on their own websites. Banner ads and search terms are already included under existing non-broadcast ASA guidelines – the CAP (Committee of…

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Navigational Search and the Google Trademark Policy – Part 2 of 2

In his second post this month, Dave explains what the next change to the Google AdWords trademark policy will mean for brand owners, and why some etailers could benefit. ________________________________________________________________ In the first of these two posts on brand searches, we discussed how important navigation brand searches are to some businesses, and how important it…

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Navigational Search and the Google Trademark Policy – Part 1 of 2

In the first of two posts, Dr Dave Chaffey explains how many consumers still rely on navigational brand search queries to find sites, and why marketers should start to look at brand and non-brand searches in isolation. ________________________________________________________________ With the importance of navigational searches incorporating a brand name as a shortcut to company or it’s…

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Can Enhanced CPC Really Help Your Campaigns?

Can’t cope with monitoring your campaigns for your best or worst performing keywords? Know that you should overbid your current PPC amounts occasionally to get on the front page but no time to monitor your accounts that closely? Why not enable Enhanced CPC? This is a new feature from Google that allows you to increase…

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