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Google AdWords Announces Smart Goals

Smart Goals has been introduced to collect aggregated conversion data from websites that have Google Analytics enabled. Lots of advertisers already measure conversions using Adwords Conversion Tracking but many SMEs may not be tracking conversions at all. Smart Goals has been introduced to help smaller businesses and advertisers to keep track of important visits to…

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PPC News Roundup: Mobile Ad Spend Drives Black Friday Sales

Rachel Poole and Sarah Kemp bring us the latest paid search news, including video campaign metrics added to AdWords Android app, new features to Google Shopping and AdWords adds store visit metrics. Mobile Ad Spend Soars for Black Friday Data in from Kenshoo has revealed that this year’s American Thanksgiving holiday, which took place on…

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AdWords Innovations to Test in 2016

Dr. Dave Chaffey shares his insights into three new development themes that have taken place with AdWords this year and explains why these will prove important to digital marketers in 2016. For many years, the innovations in natural search ranking factors seemed bigger and more frequent than new features in Google AdWords. Now, this situation…

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PPC News Roundup: New AdWords Features for Black Friday and Christmas

Rachel Poole and Sarah Kemp bring us the latest paid search news, including Christmas ad features from AdWords, real world testing for new ad campaigns in AdWords, and Bing reintroduces image ad extensions in beta. AdWords Launches New Christmas and Black Friday Ad Features Google has introduced two new AdWords features ahead of Christmas. The…

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How To Increase PPC Conversions With Remarketing This Christmas

With the holiday period fast approaching, and Black Friday just around the corner, now is the perfect opportunity to supplement your overall PPC Strategy with a quick win. Anisha Birdi offers her advice on how to maximise on opportunities with Remarketing Lists for Search Ads If you’re not currently using Remarketing Lists for Search Ads…

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PPC News Roundup: AdWords Improves Cross-Device Reporting

Rachel Poole and Sarah Kemp bring us the latest paid search news, including new AdWords keyword-level cross-device conversion data, Bing launches Bing Ads Academy, AdWords rolls out more new features ahead of Christmas and Bing brings product ads to mobile. AdWords Introduces Keyword-Level Cross-Device Conversions AdWords has rolled out cross-device conversion data at a keyword…

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