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Google Changes LocalBusiness Schema

Google has reportedly carried out another update that affects structured data schema markup for LocalBusiness. The new change apparently means that LocalBusiness schema requires image and priceRange data fields to be in the schema markup. Any LocalBusiness schema that doesn’t include valid image or priceRange data fields will turn up an error. News of the…

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Google Search Console Reveals App Install Button Data

Google revealed a new filter function in Search Console yesterday, 22 December, which provides data on your ‘install app’ button in mobile search results. Google Webmaster Trends Analyst, Zineb Ait Bahajji announced this improvement for app developers, which will create a new report under ‘search appearance’ in Google Search Console. This means that Search Console…

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What Can We Expect From Google’s Hummingbird?

Search… it’s a jungle out there. Google’s algorithmic menagerie features Pandas, Penguins, and now Hummingbirds. Confused? Let Jade Coleman take you on search safari, as she explains the rationale and the results of Google’s latest algorithm rewrite. Google has rewritten its search algorithm to celebrate its 15th anniversary. It is important to stress that this…

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Can The Google Search Algorithm Be Cracked?

To all but a select few the exact nuances of Google’s search algorithms remain something of a mystery. As a result ranking within its SERPs (search engine results page) requires a little bit of experimentation. Here, we look at whether it’s possible to understand exactly what Google’s search algorithm wants. Google’s dominance of the search…

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Google, Germany And News Snippets – Not Quite A Match Made In Heaven?

Google’s had a rocky and turbulent relationship with media representatives across the globe. In its latest conflict of interests with said bodies, it has looked to address the prospect of having to shell out money for snippets in Germany. How? Well it has now emerged it will make its news service opt-in for German publishers….

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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