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Internet Marketing Tactics for 2012 – Outbound or Inbound?

Since Google radically altered its algorithm with the Panda and Penguin search engine updates, the effects of which are still being felt, Internet marketing has become more cut-throat than ever before. Experts are now asking which is the better tactic to employ following the Google updates: outbound or inbound marketing? Outbound Marketing Traditional outbound marketing…

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The Top Seven Recent Google Analytics Updates

Keen observers will argue that Google is determined to make social media an integral part of business marketing strategies. Recent public service updates suggest as much: Google Plus put the search giant slap bang into social network territory, Google Plus Local provides social reviews and recommendations in the search results, users are being encouraged to…

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How To Fix Auto Post Thumbnail on WordPress 3.4 (SEO-Friendly!)

Have your thumbnails gone missing since upgrading to WordPress 3.4? Are you using the Auto Post Thumbnail plugin? Turns out you’re not alone. The problem is down to the new way WordPress stores additional data (metadata) associated with a post – in this case the thumbnail WordPress should display on index pages etc. Existing hotfixes…

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Life after the Penguin Update

Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…

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Change Places! Search engine launches Google Plus Local pages

Google has taken the first steps in its radical decision to move on from Google Places by migrating the service to Google+ Local Pages. The change means anyone who has so far managed to avoid any involvement with Google’s social networking site will need to think again. Google is continuously refining services now to push…

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Set your store by Trusted Stores

Google announced its Trusted Store program for US merchants last autumn. This last week, Google has acquired KikScore and its underlying technology, which would seem, along with the announcement about Google Shopping, to imply that anyone running an e-commerce operation will need to focus far more in the future on delivering great customer service, conducting…

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