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The Top Seven Recent Google Analytics Updates

Keen observers will argue that Google is determined to make social media an integral part of business marketing strategies. Recent public service updates suggest as much: Google Plus put the search giant slap bang into social network territory, Google Plus Local provides social reviews and recommendations in the search results, users are being encouraged to…

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How To Fix Auto Post Thumbnail on WordPress 3.4 (SEO-Friendly!)

Have your thumbnails gone missing since upgrading to WordPress 3.4? Are you using the Auto Post Thumbnail plugin? Turns out you’re not alone. The problem is down to the new way WordPress stores additional data (metadata) associated with a post – in this case the thumbnail WordPress should display on index pages etc. Existing hotfixes…

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Life after the Penguin Update

Google’s most recent update was launched to combat the apparent over-optimisation of websites. Over-optimisation is something of a misnomer, really – the Penguin update really sought to punish sites with ‘unnatural’ link profiles, or ‘keyword stuffed’ content. The update caused considerable upset in the world of SEO and internet marketing – mainly because sites using…

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Change Places! Search engine launches Google Plus Local pages

Google has taken the first steps in its radical decision to move on from Google Places by migrating the service to Google+ Local Pages. The change means anyone who has so far managed to avoid any involvement with Google’s social networking site will need to think again. Google is continuously refining services now to push…

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Set your store by Trusted Stores

Google announced its Trusted Store program for US merchants last autumn. This last week, Google has acquired KikScore and its underlying technology, which would seem, along with the announcement about Google Shopping, to imply that anyone running an e-commerce operation will need to focus far more in the future on delivering great customer service, conducting…

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Elements of a Successful AdWords Campaign

Whilst it is evident that numerous businesses use Google AdWords, a surprising number do not really think about maximising their campaigns, and lose out on valuable traffic as a result. AdWords allows businesses to create paid ads, which will return alongside organic search results when Google users type a certain search keyword. Google only charges…

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How important is Google+ to your future marketing?

We’re asking this question since we’re approaching the first anniversary of the initial “invite-only” field-test of Google+. In short, I think the answer to this question is “very” and I’ll explain by showing some of the the latest information. Sometimes I wish Google+ didn’t exist. It seems many marketers I speak to agree.  It doesn’t…

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