SEM Industry Tips & Tricks

Read about our latest thoughts, news, opinions and ideas.

ClickThrough Delivers Digital Marketing Training for AIA

The AIA life insurance group recently asked ClickThrough’s CEO to deliver best-practice content marketing, social media, PPC and SEO training in Singapore. Here’s our travel report… Phil Robinson, our founder and CEO, recently returned from a jaunt to Asia. But despite his ‘I’ve-just-been-on-holiday’ grin and his armfuls of souvenirs, his trip was decidedly business related….

ClickThrough Marketing Blog Image

Five Ways To Make Great Web Content

Writing good copy and writing good copy for the web are somewhat different disciplines. Done well, web content entertains, engages and informs – encouraging social shares, driving leads and sales, and building trust in a site. In this post, we put forward a number of tips, tricks and techniques that copywriters can use to keep…

ClickThrough Marketing Blog Image

AdWords Training: Six PPC Tips to Make Your Campaign Work Harder

Is your Google AdWords campaign working to its maximum potential? Want expert, best-practice PPC advice from a leading paid search expert? Well, you’re in luck! As part of our Digital Academy series of training webinars, Amy Bott will be delivering a FREE PPC training session entitled ‘Six Powerful Tips To Get More From Your AdWords…

ClickThrough Marketing Blog Image

Digital Marketing – What Not To Do

On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…

ClickThrough Marketing Blog Image

PPC Jargon: The Next Step

Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…

ClickThrough Marketing Blog Image

A Post About Heading Tags

Confused by heading tags? Putting h1s in an h3-shaped hole? Well, it’s time to dig out your old school blazer, and sit quietly as ClickThrough’s senior online copywriter Oliver Pyper explains the basics of these essential HTML elements. No, the title’s not a formatting mistake. We’re going to get properly technical and talk about heading…

ClickThrough Marketing Blog Image

Google Clarifies its Assessment of which Links are Valid

It’s well known that Google will penalise sites which seek to gain improved natural listings by buying links. Site owners and SEOs who have followed Google’s Webmaster Tools content guidelines for linking will have known this for many years. The unethical approach of buying links was brought to public prominence by the 2011 New York…

ClickThrough Marketing Blog Image

Five of the Best SEO Apps and Extensions for Google Chrome

Like any professional, a good SEO relies on quality tools to do his or her job properly. Here, ClickThrough’s senior online copywriter Oliver Pyper takes a look at five of the best extensions for Google Chrome which can help to make everyday SEO tasks a little less time consuming. Giving somebody a spanner doesn’t make…

Blog Archive

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.