Google Analytics

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CRO News Roundup: Facebook App Analytics and Offline Conversion Tracking

Keep up to date with the latest conversion and analytics news with Richard Chapman – plus a few of our favourite CRO blogs from around the web. Facebook Launches Analytics Tool for Apps Facebook Analytics for Apps, a tool that allows Facebook App developers to analyse audience interactions, launched last week. The launch announcement was…

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A Review of the In-Page Chrome Extension for Google Analytics

In this month’s featured post, Dr Dave Chaffey shares his thoughts on Google’s Page Analytics Chrome extension. Have you seen Google’s new tool to help marketers review the effectiveness of their pages? It’s an extension for Chrome users, available for download here. I ask since although it’s now been released for a month, it’s had…

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Now is the Time to Upgrade to Google Universal Analytics

Have you found yourself hovering over the ‘Upgrade’ feature in Google Analytics? Conversion and analytics manager Richard Chapman is here to explain why the best time to upgrade to Universal Analytics is right now. Universal Analytics came out of beta at the start of April, and there are some pretty cool new features, as well as…

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Google’s New Analytics Reports Should Encourage More Focus on Getting Value From Online Marketing Investments

This month, Dr Dave Chaffey reviews some of the latest changes to Google Analytics. Changes to Analytics’ menu structure, he argues, are making it easier to take an outcome-driven approach to digital marketing. In my September post for ClickThrough Marketing I explained how it was essential for businesses to go beyond reviewing volume trends of visits…

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Have You Customised Your Analytics to Report VQVC KPIs?

Dr Dave Chaffey takes another look at Google Analytics this month, following on from his recent blogs on the subject. This time round, Dave shares his ‘VQVC’ approach to analytics – ‘volume, quality, value, cost’ – and how it can help businesses set digital marketing KPIs. Many companies use Google Analytics to review the effectiveness…

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The New Advanced Segments Feature in Google Analytics

For this month’s featured post, digital marketing expert, Dr Dave Chaffey, gives further insights into the new Advanced Segments feature in Google Analytics. Read on to learn more. In last month’s post I explained how useful it was to use Advanced Segments in Google Analytics to identify the marketing value of different types of traffic…

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Using Advanced Segments in Google Analytics to Improve Digital Marketing

For this month’s featured post, Dr Dave Chaffey gives the lowdown on the new Advanced Segments in Google Analytics. Read on to learn how to make the most of the new segmentation approach to analyse the effectiveness of digital marketing. Did you notice the announcement earlier in July by Google that it’s introducing a new…

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Google’s New Customer Journey Benchmarking Tool

In his featured post this month, Dr Dave Chaffey looks at Google’s new tool for tracking customer journeys across multiple channels. Have you seen Google’s new digital media benchmarking tool The Customer Journey to Online Purchase? You may not have seen it, since although it uses data shared from companies using Google Analytics, it’s not…

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Should we be tagging our site with Google’s Universal Analytics?

This is a timely question since Google’s Universal Analytics was recently announced in Public Beta. In fact, Bryn Firkins, our Director of Analytics & Conversion has written asking a similar question too outlining his advice. I absolutely agree when he says that “90% of Google Analytics accounts I’ve ever looked at aren’t being utilised to…

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