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Postion in search results makes no difference – it’s official!

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates. So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised…

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4 ways to compare Caffeine and Google

SEOs around the globe are trying to discover the implications of the ‘under the hood’ changes that come with Google caffeine (which is currently down for a few hours maintenance, it seems). There are already various tools to compare the old (decaf) version of Google with the new one. Facesaerch comparison tool Google Caffeine…

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Aiming at the middle with your internet marketing activities

Seth Godin has recently posted twice on the subject of the “middle of the market”. His first post Fast In, Fast Out obviously started a train of thought and triggered the second about The Paradox of the Middle of the Market. Whilst Seth is mainly talking about product development and then marketing that to the…

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Bidding on trademarks with PPC

As of June 4th 2009, Google will be amending its policy on trademark terms and PPC bids on these in a further 190 countries. What this means is that you will now be able to bid on trademarks which belong to other companies and individuals, and vice versa. Previously, should anyone attempt to conduct a…

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