Mobile SEO

Read about our latest thoughts, news, opinions and ideas.
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Google Search Analytics Makes AMP Reporting More Granular

Google has updated its Search Console’s ‘Search Analytics’ section to make reporting for Accelerated Mobile Pages (AMPs) more granular. A new Google Search Console feature has brought more granular AMP reporting to the Google Search Analytics section. With the new update, publishers can filter between the performances of AMPs that show up in the rich…

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How Big is the Impact of Google’s Mobile Friendly Update?

Dr Dave Chaffey looks at the impact of Google’s recent mobile-friendly update, and asks: “Was it worth the hype?”. If you work in search marketing you can’t fail to have missed the build-up to Google’s Mobile-friendly update since it was announced in November. More recently, the hype has been building towards the April 21 rollout,…

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Is Mobilegeddon Overdue? 8 Facts That Prove We’re in the Midst of a Mobile Revolution

On the day Google’s mobile-friendly algorithm rolls out, senior content executive Oliver Pyper asks: “Is it really such a surprise?” Here, he collects eight facts, stats and quotes that prove the world is definitely ready for ‘mobilegeddon’. Want more advice on this topic? Download your FREE eBook: The Ultimate Guide to Google’s Mobile-Friendly Algorithm. Should…

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How to Make a Mobile-Friendly Website That Google Will Love [Infographic]

With Google’s new mobile-friendly algorithm just around the corner, it’s never been more crucial to ensure your website caters to mobile users. But this algorithm isn’t like Panda, Penguin, or any of Google’s other updates – it’s an entirely different beast. Check out our infographic below to discover how the mobile-friendly algorithm will look, work…

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Online, Offline: It’s All Digital Marketing

A senior Google staff member has quashed rumours of Google-branded high street shops, saying they aren’t needed as customers can find all the product information they need online. In light of the news, ClickThrough’s senior online copywriter Oliver Pyper ruminates on the ever-blurring boundaries between offline and online marketing. Google is part of our everyday…

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Which (mobile) marketing investments will give you the biggest returns in 2013?

At the turn of the year, it’s natural to think through how changing digital technologies give opportunities and challenges to help shape priorities for marketing in the year ahead. Thinking about the potential impact of innovations in technology and the opportunities they give is a year-round preoccupation for me. Fortunately, I’m required to keep up-to-date…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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Yahoo! Bing Network gets contextual

Yahoo! has set out to combat the competition from Google AdSense by creating its own highly relevant on-site ads under the Contextual Ads banner. Yahoo! Bing Network rolled out this service at the end of September, giving advertisers the ability to integrate paid text ads into websites that will attract a relevant target audience. This…

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Are you making the most of today’s mobile search marketing options?

I last flagged up the importance of mobile search at the start of 2011. Since this time, mobile has continued its growth. In retail for example, the Q2 2012 BRC-Google report showed that total retail search volumes grew 9% in the second quarter of 2012, compared with the same quarter a year earlier. Mobile/tablet search…

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Where does Google see search going?

As we have mentioned before, many people are incompetent at search, and the search engines and SEO experts (as well as hardware manufacturers) have not been slow in taking this into account. In a video from the Google stable, we hear about how Google is taking into account the changes that are occurring in user…

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