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Be alert!

You need to keep up with what is going on in this ever-changing cloud of information, and one of the ways to do so is with Google Alerts. These are customisable searches on specific terms and keywords of interest to you, your company, brand etc which will keep you informed of changes in your industry,…

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Google’s SEO Guide

This week, Google published a starter guide for SEO. For the uninitiated into search engine optimisation, it is a good guide to creating websites that fit the basic search algorithms that Google uses. However, it is in no way comprehensive, and omits some pretty important SEM strategies that will help your website rank higher. For…

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PPC for the long tail

The value of the long tail is finally being researched; however, even without the evidence, it has been known for a long time that long tail terms can bring in lucrative, quality traffic to a website. Seeking long tail terms that bring valued customers to your site should start within your traffic logs. There are…

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