SEO

Read about our latest thoughts, news, opinions and ideas.

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Brits don’t get the search engine results!

A recent survey commissioned by Fasthosts makes for interesting, if somewhat depressing, reading about how well British internet users understand the search engines. For many SEO people who have watched the top searches data that is produced monthly and available from several different sources, some of the info in the survey will not come as…

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Visual search engines

These cloud based keyword search engines are really useful for finding the search terms and phrases that you need to add to your keyword brainstorm list. Also useful for competitive analysis and finding where your competitors are listing under certain keywords. Give them a go, they are quite appealing! Quintura – this was the first…

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Linkjuice and more

Whilst we are on the subject of your links, here’s a nifty little tool to help you discover who links to you, why other sites rank where they do, and it’s great for competitive analysis. Linkscape

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Check your links

A timely reminder today to check that all the links that lead from your site still lead to where you think they do! Ensure that any outgoing links don’t point to bad neighbourhoods or sites of dubious quality which may not just affect your PageRank and ranking, but also offend your users. This should be…

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Site search and conversion rates

An interesting new study has been published by ScreenPages showing that whilst only a small percentage of site visitors use site search (around 5% on average), those that do demonstrate conversion rates of on average over 50% higher than those that don’t. The survey covered 39 sites with over 3million visitors. Interestingly, the conversion rates…

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