SEO

Read about our latest thoughts, news, opinions and ideas.

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8 All-Too-Common Mistakes Brands Make When Managing SEO

Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating in different B2B sectors. In the intro ice-breaker we discussed the main ranking factors…

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SEO News Roundup: Return Of The Phantom

Tom Williams brings you the latest in search engine optimisation news, including the possible return of Google Phantom, launch of a schema generator tool, a Google Maps test, and more. Could We Be Seeing The Return Of The Phantom? Google’s Phantom may be making a return. The Phantom algorithm is aimed at improving user experience by…

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SEO News Roundup: Google Removes ‘Estimated Number of Results’ From SERPs

Tom Williams brings you the latest in search engine optimisation news, including a new SERP test from Google, eBay tries AMP, and Google My Business introduces a new Navigation Experience feature. Google Runs Another SERP Test Google is running a test that drops the estimated number of search results from the top of SERPs. Normally,…

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SEO News Roundup: Google Changes the Way Keyword Planner Works

Tom Williams brings us the latest search engine optimisation news, including changes to Keyword Planner, Google’s larger URLs test, and increased use of RankBrain as a ranking factor. Google Groups Search Volume in Keyword Planner Google has made changes to Keyword Planner, adjusting the way that it estimates search volume for specific terms. Until recently, each…

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SEO News Roundup: Panda Takes Months to Roll Out Scores

Tom Williams brings us all the latest search engine optimisation news, including news on Google’s Panda algorithm, a new interface for Google search console’s mobile usability report, and security updates for Google Analytics. Panda Scores Take Months To Roll Out Google’s Gary Illyes stated that Google’s Panda algorithm – a ranking signal aiming to lower the…

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Did You Know You Can Review Your Website Visitor Demographics in Google Analytics?

Dr. Dave Chaffey provides his expert insight into using the Demographics and Interests report in Google Analytics. In last month’s article on the ClickThrough Marketing blog I talked about the new insights on search marketing available in Google’s search console. Following on from this, here’s another less well-known feature in Google Analytics, which provides interesting insight…

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A Marketing Manager’s Guide To Using the Right Keywords: Why Context Is Everything

Adam Stokes offers up his expert advice on dealing with ambiguous keywords, and explains why long tail keywords are great at differentiating your offering from something that may sound the same, but is actually quite different. Keywords might be the cornerstone of fully optimised online content, but used incorrectly, they can actually be quite counterproductive….

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