Small Business SEO

Read about our latest thoughts, news, opinions and ideas.
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Ambush Marketing – how to get it wrong?

Have the Bavaria brewery from Holland taken a risk too far with their latest world attention grabbing marketing ploy at the World Cup? Or was it a calculated risk considering how the consumers will inevitably feel about the steps taken to protect the commercial interests at the World Cup? Ambush marketing is hardly new on…

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Getting your info all in one place – Facebook

For over a decade, websites and email have ruled the roost. Each day now, their overall dominion of the Net is undermined, and it is imperative that any business understands how to capitalise on these changes and new developments. The most important thing to understand is that any prospect looking for your kind of product…

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Diversify your traffic strategy beyond the search engines

Few businesses have problems understanding that they will need to use different methods for marketing their business offline e.g. putting your URL on all your vehicles, stationary etc; attending expos and conferences; advertising in multiple magazines and media; network. However, when it comes to developing strategies for online marketing, there can be confusion about where…

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10 URL shorteners

Image via Wikipedia URL shortening services have become more and more common as websites achieve record-breaking URL lengths for individual pages. (Luckily, this site is very simple but imagine if they had a database driven site with lengthy URLs for each page?! http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com/) So, why would you use a URL shortener? Well, there are multiple…

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Running out of ideas for content?

For some people, creating new content is a struggle. It really needn’t be. There is fresh content to inspire you all over the Web. However, you should always create unique content, rather than copying someone else’s work. Internet marketing, whether it is SEO, SEM, PPC, Web PR, all relies on informative, keyword rich content to…

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Is your time ticking away with social media?

Whether it is searching Twitter, engaging with fans on facebook, watching competitors’ videos on Youtube, checking social bookmarks on delicious and Digg, or just drifting nonchalantly through the forums, you may find your time vanishing into the clouds. Now there is a great tool for helping you manage your time online. Called, not surprisingly, Eggtimer,…

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Back up your social media content

It’s becoming ever more difficult to keep track of all that you do online, especially if you employ social media as part of your marketing campaigns. Keeping all the information safe is important, and backups can be difficult to do when everything is in the cloud rather than on your hard drive. So, whilst looking…

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Are the big boys playing catch up?

The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500. However, the reality is that whilst 35% of the Fortune 500 companies tweet…

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