Social Media Marketing

Read about our latest thoughts, news, opinions and ideas.
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Social Media News Roundup: Microsoft Buys LinkedIn for £21 billion

Sarah McCay Tams runs through the latest in social media marketing news, including the closure of the Microsoft acquisition of LinkedIn, tried and true pins on Pinterest, the top Twitter topics of 2016, and more. Microsoft Acquires LinkedIn It’s been a deal months in the making, but yesterday (8 December 2016) the European Union agreed…

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Social Media News Roundup: Twitter Adds Ranked Conversations to Mobile

Sarah McCay Tams runs through the latest in social media marketing news, including conversation ranking on Twitter, Snapchat drops Story Explorer on Live Stories, Pinterest updates business profiles, and more. Twitter Introduces Ranked Conversations to Mobile Twitter has introduced conversation ranking to its mobile app. Showing on desktop since summer 2015, the new conversation ranking…

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Social Media News Roundup: Facebook Updates Metrics & Reporting Tool

James Allen runs through the latest in social media marketing news, including an update to Facebook Metrics & Reporting tools, Instagram’s video content update, Facebook’s closure of Atlas ad server, and more. Facebook Updates Metrics & Reporting On 16 November, Facebook updated its metrics and reporting tools to give “more clarity and confidence” about the…

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Social Media News Roundup: Facebook Creates a Messenger Bot Analytics Tool

James Allen runs through the latest social media news and advice, including Facebook’s new Messenger bot analytics tool, Twitter’s new abusive tweet prevention, Pinterest’s autoplay video ads, and more. Facebook Creates Analytics Tool for Messenger Bots Facebook has created an analytics tool that is designed to show marketers and bot managers how people are reacting…

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Social Media News Roundup: Ads Arrive In Facebook Messenger

James Allen runs through the latest in social media marketing news, including Facebook’s implementation of ads in Messenger, Snapchat’s new features, and Facebook’s plans to take their ads to TV. Facebook Brings Ads to Messenger Facebook has added a permanent form of advertising to its Messenger platform. Since April 2016, Facebook has been testing an…

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Social Media News Roundup: Instagram Tests Out of Ad Shopping With Retailers

James Allen runs through the latest social media marketing news, including Instagram’s out of ad shopping tests, Pinterest’s changes to advertisements, Reddit’s new ad targeting products, and more. Instagram Is Testing Out Of Ad Shopping With Retailers Social networking site Instagram has partnered with 20 different retailers to carry out tests that allow users of…

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Social Media News Roundup: LinkedIn To Update Its Company Pages

James Allen runs through the latest in social media news, including LinkedIn’s new Company Pages, Twitter’s Rewarded Videos, Pinterest’s announcement of Pin Collective, and more. LinkedIn to Update Company Pages LinkedIn will soon update the way that its Company Pages work, bringing a whole range of new features. On 26 October, project manager of LinkedIn…

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Social Media News Roundup: Facebook to Overhaul Its Audience Network

James Allen runs through the latest social media marketing news, including Facebook’s update to its audience network, Instagram’s stories update, updates to Facebook messenger, and more. Facebook Will Overhaul Its Audience Network On 13 October 2016, Facebook announced that it will overhaul its Audience Network in the coming months as an attempt to improve the…

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Social Media News Roundup: Facebook Announces New Ad Options For Instant Articles

Lisa Coghlan details the latest in social media marketing news, including new ad options in Facebook’s Instant Articles, new retargeting options in Pinterest, and Twitter tests new content discovery features on mobile. Facebook Announces New Ad Options For Instant Articles On 12 October, Facebook announced new advertising options for Instant Articles, helping advertisers to create…

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Social Media News Roundup: Facebook Launches Messenger Lite

James Allen talks us through the latest in social media marketing news, including Facebook’s new Messenger Lite app, the launch of Facebook’s new marketplace, Twitter’s new Periscope link feature, and more. Facebook Launches Messenger Lite Facebook is aiming to bring a form of its Messenger app to areas with limited internet connection. Messenger Lite is…

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